This book is responsive to widespread individual and social concerns. The author assumes everyone wants to be better at building selected behaviors for themselves and others, and many of us want strategies for constructively dealing with political and social issues. We might want to exercise more or get our children and friends or coworkers and leaders to learn or behave better.
The author addresses topics of personal and social well-being in a stepwise manner. The book features five characters in a university setting whose discussions and actions first provide a window into the science of behavior-then offer useful explanations of Nudge and Boost. The powerful tools of behavior science and Nudge and Boost are described in ten chapters of engaging stories. The closing chapter offers detailed guidelines for using the methods offered in the body. The book concludes with an epilogue introducing behavior-logical solutions for social, educational, and political challenges. Also indicated are roles computers might play for improving our lives, worldwide.
In writing this book the author drew on his formal education, research, and teaching in basic behavioral science and the lessons he learned during four decades of work in educational, community, and organizational settings.
About the Author: Robert Crow earned a doctoral degree in the Analysis of Behavior, then, during a 40-year career, applied principles of behavior science in settings of education, health and human services, higher education, and programs promoting human development. For 2 decades he was Director of the Human Development Center at the LSU Health Sciences Center, and he served as Head, Department of Interdisciplinary Human Studies.
He taught in departments of education, allied health, and psychology across 7 universities in courses emphasizing leadership, personal and social research, special education and behavior management. In 2005, he obtained the Board Certified Behavior Analysis-Doctoral credential. Currently, Dr. Crow is active as an author and consultant.
