Home > Business & Economics > Business & management > Sales & marketing > Market research > Nobody Wants a Hammer: How to run workshops that turn insight into action
8%
Nobody Wants a Hammer: How to run workshops that turn insight into action

Nobody Wants a Hammer: How to run workshops that turn insight into action

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

Nobody wants a hammer; they want the nail in the wall. In the same way, nobody wants market research they want clear outcomes and actionable steps hanging on the wall for all to see.

All too often research debriefs spark exciting and interesting ideas only to fizzle out from lack of agreement on where to next. This is where workshops create the spark - bringing together stakeholders and insights to help maximise the value from the investment in research - translating insights into action.

But, workshops run without structure, planning and organisation can go horribly wrong, leading to wasted time, confusion, frustration and a lack of direction in project outcomes. This book is specifically designed to be an easy reference guide to avoid the pitfalls and instead to maximise the impact of the research by generating an action and implementation plan from the insights.

This book will help you to:

  • Understand the fundamentals of a workshop
  • Confidently organise, plan and facilitate a workshop
  • Structure a workshop for maximum impact
  • Select the right workshop tools for each stage of your session
  • Generate clear actions steps from your insights
  • "This book has given me plenty of ideas for running future workshops of my own; and a robust framework to use from planning and implementation to following up with actions. This book can help a good facilitator draw out diversity of thinking and help to reduce group think."
    Culture, Diversity and Engagement Manager, PepsiCo ANZ

    "What I like about this book is that it works on two aspects. For those who are already familiar with the benefits of workshops, it provides best practice and tips to run them yourself, and it also helps those who have not had the chance to experience it yet to understand why workshops are so powerful. In my opinion that is the strength of this book and what makes it different."
    Consumer Driven Packaging Manager, Barilla Group

    "This book provides a great overview on what it takes to run successful workshops with actionable insights and provides lots of practical examples; flagging group dynamics and potential political challenges one should be aware during the different tools and stages of a workshop."
    Head of Marketing - Asia, Cotton On


    Best Sellers



    Product Details
    • ISBN-13: 9781540456236
    • Publisher: Createspace Independent Publishing Platform
    • Publisher Imprint: Createspace Independent Publishing Platform
    • Height: 216 mm
    • No of Pages: 110
    • Series Title: English
    • Sub Title: How to run workshops that turn insight into action
    • Width: 140 mm
    • ISBN-10: 1540456234
    • Publisher Date: 24 Nov 2016
    • Binding: Paperback
    • Language: English
    • Returnable: N
    • Spine Width: 7 mm
    • Weight: 186 gr


    Similar Products

    How would you rate your experience shopping for books on Bookswagon?

    Add Photo
    Add Photo

    Customer Reviews

    REVIEWS           
    Click Here To Be The First to Review this Product
    Nobody Wants a Hammer: How to run workshops that turn insight into action
    Createspace Independent Publishing Platform -
    Nobody Wants a Hammer: How to run workshops that turn insight into action
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    Nobody Wants a Hammer: How to run workshops that turn insight into action

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book
      Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


      By submitting any content to Bookswagon, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


      All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals



      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!