This book aims to create a common minimum knowledge benchmark for all persons involved in selling and distributing mutual funds, including:Individual Mutual Fund DistributorsEmployees of organizations engaged in sales and distribution of Mutual FundsEmployees of Asset Management Companies especially persons engaged in sales and distribution of Mutual FundsThis book will be immensely useful to all those who want to understand the Indian mutual fund industry better.The Present Publication is the July 2021 workbook version, published exclusively by Taxmann for NISM Certification Examination V-A [Mutual Fund Distributors], with the following noteworthy features:[Know the Basics] of Mutual Funds, their role and structure, different kinds of mutual funds schemes and their features[Understand] how mutual funds are distributed in the marketplace, how schemes are to be evaluated, and how suitable products and services can be recommended to investors and prospective investors in the market[Get Oriented] to the legalities, accounting, valuation, and taxation aspects underlying mutual funds and their distributionCoverage of this book includes:o Investment Landscapeo Concept and Role of a Mutual Fundo Legal Structure of Mutual Funds in Indiao Legal and Regulatory Frameworko Scheme Related Informationo Fund Distribution and Channel Management Practiceso Net Asset Value, Total Expense Ratio and Pricing of Unitso Taxationo Investor Serviceso Risk, Return and Performance of Fundso Mutual Fund Scheme Performanceo Mutual Fund Scheme Selection About the Author National Institute of Securities Markets | An Educational Initiative of SEBINISM is a leading provider of high-end professional education, certifications, training and research in financial markets. NISM Certification programs aim to enhance the quality and standards of professional employees in various segments of the financial services sector. NISM's School of Certification of Intermediaries (SCI) develops and conducts certification examinations and Continuous Professional Education (CPE) programs that aim to ensure that professionals meet the defined minimum common knowledge benchmark for various critical market functions like:Mutual FundsEquitiesDerivativesSecurities OperationsComplianceResearch AnalysisInvestment AdviceThese Certifications and CPE Programs are being developed and administered by NISM as mandated under 'Securities and Exchange Board of India (Certification of Associated Persons in the Securities Market) Regulations, 2007'. The Certifications creates quality market professionals and catalyzes greater investor participation in the markets. Certifications also provide structured career paths to students and job aspirants in the securities market.