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Nicht um jeden Preis: Ein Plädoyer für das Wertvolle in Zeiten des Billigen: Strategien für nachhaltigen Erfolg in Verkauf und Marketing

Nicht um jeden Preis: Ein Plädoyer für das Wertvolle in Zeiten des Billigen: Strategien für nachhaltigen Erfolg in Verkauf und Marketing

          
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About the Book

Überwinden Sie den Preisdruck - Entdecken Sie den Wert jenseits des Billigen In einer Welt, in der das Mantra "Billiger, billiger, billiger!" vorherrscht, stellt sich die Frage: Wie können Unternehmen und Marketer dem ständigen Preisdruck entkommen? "Nicht um jeden Preis" ist ein kraftvolles Plädoyer für das Wertvolle in Zeiten des Billigen und bietet innovative Lösungen, um dem Teufelskreis aus Rabatten und Preiskämpfen zu entfliehen. Dieses Buch ist kein herkömmlicher Ratgeber zu Verkaufstaktiken oder Verhandlungsführung. Es geht vielmehr um einen Paradigmenwechsel in Verkauf und Marketing, um Preisverhandlungen von vornherein überflüssig zu machen und Rabattschlachten zu vermeiden. Mit einem Fokus auf Positionierung, Pricing und Branding, statt auf reine Verkaufstechniken, zeigt es Ihnen, wie Sie: Einzigartigkeit kreieren Entdecken Sie, wie Sie mit kreativen Geschäftsmodellen und Differenzierungsstrategien Ihre Alleinstellung am Markt finden und aus der Vergleichbarkeit herauskommen. Kaufentscheidungen beeinflussen Lernen Sie aus spannenden Beispielen der Verhaltenspsychologie, wie der Preis die Kaufentscheidungen beeinflusst und wie Sie diese Erkenntnisse für Ihren Erfolg nutzen können. Neue Messkriterien für Erfolg etablieren Erhalten Sie Einblicke in innovative Ansätze, um den Erfolg Ihres Unternehmens jenseits herkömmlicher Kennzahlen zu messen. "Nicht um jeden Preis" ist eine unverzichtbare Lektüre für Unternehmer, Selbstständige, Gründer, Startups und Marketer, die sich in der heutigen schnelllebigen Geschäftswelt behaupten wollen. Es ist Zeit, den ständigen Preisverhandlungen zu entkommen und einen Weg zu wählen, der nicht nur den Umsatz, sondern auch den Wert Ihres Angebots maximiert. Lesen Sie dieses Buch - es ist eine Investition, die sich lohnt.


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Product Details
  • ISBN-13: 9783903845909
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Vov Media
  • Height: 229 mm
  • No of Pages: 224
  • Spine Width: 12 mm
  • Weight: 304 gr
  • ISBN-10: 3903845906
  • Publisher Date: 28 Nov 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ein Plädoyer für das Wertvolle in Zeiten des Billigen: Strategien für nachhaltigen Erfolg in Verkauf und Marketing
  • Width: 152 mm


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Nicht um jeden Preis: Ein Plädoyer für das Wertvolle in Zeiten des Billigen: Strategien für nachhaltigen Erfolg in Verkauf und Marketing
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