This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. Key Features AWARD-WINNING FIRST AND SECOND EDITIONS: Both the first and second editions of The New Rules of Marketing & PR have created mainstream media buzz, hitting the BusinessWeek bestseller list. They are published in 27 languages, and have sold a combined 159,000+ copies. THIRD EDITION WILL RETAIN BENCHMARK STATUS: The New Rules of Marketing and PR has become a benchmark for the social media marketing shelf. But as existing social media tools are changing rapidly and new tools are emerging constantly, a timely third addition is crucial to maintaining this status. The new edition includes the latest social media trends, including a new chapter on mobile marketing and real-time marketing, and new case studies. TOP-RANKING BLOG: Scott has build pre-publication buzz on his blog, Web Ink Now (webinknow.com), ranked number 78 out of almost 1200 on AdAge's list of the best marketing blogs in the world. It is ranked number 3,498 of all English language blogs in the world by Technorati. His posts average about 20-50 comments per post. EXTENSIVE MEDIA NETWORK: In addition to his blog, Scott is promoting the book on his website, DavidMeermanScott.com, which receives tens of thousands of visitors per month. He is also writing about the book in his e-mail newsletter, which is circulated 6 times per year to 1,000 readers. Scott is active in social media and has 44,168 Twitter followers and 2,468 Facebook friends. SPEAKING ENGAGEMENTS: Scott is an in-demand speaker who annually delivers an average of 30 keynotes, 20 one-day seminars, and 20 Webinars to approximately 20,000 people all over the world. He will use the book as a key component of his speaking business. AWARD-WINNING FIRST AND SECOND EDITIONS: Both the first and second editions of The New Rules of Marketing & PR have created mainstream media buzz, hitting the BusinessWeek bestseller list. They are published in 27 languages, and have sold a combined 159,000+ copies. THIRD EDITION WILL RETAIN BENCHMARK STATUS: The New Rules of Marketing and PR has become a benchmark for the social media marketing shelf. But as existing social media tools are changing rapidly and new tools are emerging constantly, a timely third addition is crucial to maintaining this status. The new edition includes the latest social media trends, including a new chapter on mobile marketing and real-time marketing, and new case studies. TOP-RANKING BLOG: Scott has build pre-publication buzz on his blog, Web Ink Now (webinknow.com), ranked number 78 out of almost 1200 on AdAge's list of the best marketing blogs in the world. It is ranked number 3,498 of all English language blogs in the world by Technorati. His posts average about 20-50 comments per post. EXTENSIVE MEDIA NETWORK: In addition to his blog, Scott is promoting the book on his website, DavidMeermanScott.com, which receives tens of thousands of visitors per month. He is also writing about the book in his e-mail newsletter, which is circulated 6 times per year to 1,000 readers. Scott is active in social media and has 44,168 Twitter followers and 2,468 Facebook friends. SPEAKING ENGAGEMENTS: Scott is an in-demand speaker who annually delivers an average of 30 keynotes, 20 one-day seminars, and 20 Webinars to approximately 20,000 people all over the world. He will use the book as a key component of his speaking business.

About The Author

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, as well as a successful Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide. He has presented at industry conferences and events in over 20 countries on 4 continents. As an award winning marketer and writer, Scott has developed online marketing programs responsible for selling well over one billion dollars of products and services. Scott is an instructor for the Pragmatic Marketing's Effective Marketing Programs seminar that shows participants how to develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative.