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New Approaches to Discourse and Business Communication

New Approaches to Discourse and Business Communication

          
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About the Book

New Approaches to Discourse and Business Communication provides a number of approaches to the different theoretical and methodological traditions in business and other professional fields.

Since the end of the 198s, research into business communication has become a multidisciplinary area of know-how, which draws together a considerable diversity of subjects of study, theoretical perspectives, methodological designs and analytical devices. The increased visibility enjoyed by studies on business discourse should be understood in terms of the importance that language has acquired in social, cultural and economic processes. Nowadays, there is no argument over the relevance of discourse in processes of entrepreneurial negotiation in its various dimensions, and throughout the entire network of entrepreneurial organizations.

This book will be an invaluable resource for business discourse researchers of different disciplines.

About the Author

FERNANDO RAMALLO is Lecturer of Linguistics at the University of Vigo, Spain. His work focuses on sociolinguistics, documentary linguistics, minority languages and language diversity. He is the co-editor of the journal Sociolinguistic Studies and of Discourse and Enterprise.

ANXO LORENZO teaches Galician sociolinguistics, language planning in Galicia and languages in contact at the University of Vigo, Spain. He is author and co-author of several works about Galician sociolinguistics, language contact phenomena and language policy and planning, among others: The Process of Linguistics Normalization in the Galician Educational System (2002, and Current Sociolinguistic Situation in the City of Vigo (2003).

XOÁN PAULO RODRÍGUEZ-YÁÑEZ teaches Linguistics at the University of Vigo, Spain. He was co-organizer of the First and the Second International Symposium on Bilingualism, Vigo, 1997 and 2002, and co-editor of the proceedings volumes and of the book Bilingualism and Education, 2005. He is a former co-editor of the journals Estudios de Sociolinguistica (2000-2006) and Sociolinguistic Studies (2007).

PIOTR CAP is Full Professor and head of the Department of Pragmatics at the University of Lódź, Poland. He has published books and papers in the field of linguistic pragmatics, political linguistics, language of the media and business communication. A Fulbright Fellow at the University of California, Berkeley and Boston University, he has been invited to lecture at several American and European universities.


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Product Details
  • ISBN-13: 9781349729524
  • Publisher: Palgrave MacMillan UK
  • Binding: Hardcover
  • Language: English
  • Spine Width: mm
  • Width: 140 mm
  • ISBN-10: 1349729523
  • Publisher Date: 14 Jan 2014
  • Height: 216 mm
  • Returnable: Y
  • Weight: 0 gr


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