Home > Business & Economics > Business & management > Sales & marketing > Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Versicherungen
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Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Versicherungen

Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Versicherungen

          
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About the Book

In Zeiten, in denen man um jeden Kunden kämpfen und versuchen muss, kosteneffizient und flexibel am Markt zu sein, ist es umso wichtiger, eine gezielte Kundenansprache zu beherrschen. Für den Verkauf und den Abschluss von Versicherungen ist es für Versicherungsberater und Versicherungsberaterinnnen von Vorteil, wenn sie den jeweiligen Kundentyp in seinem Konsumverhalten anhand der Ausprägung des Emotions- und Motivprogramms erkennen können. Eine Zielgruppensegmentierung nach dem limbischen Modell und der Bevorzugung von bestimmten Versicherungen wird angedacht. Es kann davon ausgegangen werden, dass es einen Zusammenhang zwischen der Persönlichkeit von Kunden und Kundinnen und der Bevorzugung verschiedener Versicherungsprodukte gibt. Wesentlich sind auch die Kundenwünsche in Bezug auf die Versicherungsberater und Versicherungsberaterinnen, die Kontaktmodalitäten, das Image der Versicherungsbranche, die Kundenzufriedenheit in der Beratung und der allgemeine Wissensstand bezüglich Versicherungen in Österreich.
About the Author: Denise Dolezal wurde 1967 in Wien geboren. Das Studium der Wirtschafts- und Organisationspsychologie an der Donau Universität Krems absolvierte sie erfolgreich im Jahr 2017. Die Autorin kann bereits auf 17 Jahre praktische Erfahrung als selbständige Versicherungsagentin und gewerbliche Vermögensberaterin zurückblicken, die ihr bei der Erstellung der vorliegenden Studie sehr hilfreich war.


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Product Details
  • ISBN-13: 9783961465439
  • Publisher: Lightning Source UK Ltd
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 177 gr
  • ISBN-10: 3961465436
  • Publisher Date: 14 Jun 2017
  • Height: 210 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Width: 148 mm


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Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Versicherungen
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Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Versicherungen
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