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Neue Medien - Veränderung des Kaufverhaltens und die Auswirkungen auf die Finanzbranche

Neue Medien - Veränderung des Kaufverhaltens und die Auswirkungen auf die Finanzbranche

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Investition und Finanzierung, Note: 2,0, Steinbeis-Hochschule Berlin (ADG Business School), Sprache: Deutsch, Abstract: Die Art und Weise wie Menschen miteinander kommunizieren hat sich stets verändert. Die Dynamik der Verständigung untereinander hat durch das Internet enorm zugenommen. Die Geschwindigkeit, mit der sich die neuen Medien ausbreiten, ist schwer vorstellbar. Auf Facebook werden über 700.000 neue Kommentare verfasst und mehr als 615 Menschen registrieren sich dort als neue Mitglieder. 200 Millionen E-Mails werden versendet und gut 100.000 Tweets auf Twitter veröffentlicht. 60 neue Blogs entstehen und in 1.500 Blogbeiträgen werden Meinungen verbreitet. All das passiert in nur 60 Sekunden. 22 Millionen Deutsche sind bereits Mitglied bei Facebook. Weltweit hat Facebook z. Zt. 800 Millionen Nutzer. Wenn Facebook ein Land wäre, wäre es nach den Einwohnerzahlen die Nr. 3 auf der Welt vor den USA und hinter China und Indien. Verbrauchern steht heute eine Vielzahl von Informationsmöglichkeiten offen. Zunehmend wird das Internet auch unterwegs genutzt und ist nahezu immer und überall verfügbar. Die neuen Medien werden auf vielfältige Weise genutzt. Diese werden zum Beispiel zur Informationsbeschaffung, Kommunikation oder im Rahmen von Produktkäufen eingesetzt. Die Konsumenten sind zunehmend untereinander vernetzt, tauschen ihre Erfahrungen, Meinungen und Bewertungen aus. Dadurch entstehen Auswirkungen in vielen Bereichen, auch für Finanzunternehmen. Unter anderem besteht die Möglichkeit, dass die Kaufentscheidung für oder gegen ein Produkt beeinflusst wird. Aus diesen Entwickelungen ergibt sich die Forschungsfrage, die nachfolgend beantwortet werden sollen. Die leitende Forschungsfrage lautet: Welche Auswirkungen auf die Finanzbranche hat das geänderte Kundenverhalten auf Grundlage der neuen Medien? Um diese Frage beantworten zu können, soll zuerst folgender untergeordneter Forschungsfrage nachgegangen werden:


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Product Details
  • ISBN-13: 9783656268260
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656268266
  • Publisher Date: 18 Sep 2012
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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