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Neue Medien in der Unternehmenskommunikation: Eine Untersuchung aus dem Blickwinkel semiotischer und handlungstheoretischer Ansätze

Neue Medien in der Unternehmenskommunikation: Eine Untersuchung aus dem Blickwinkel semiotischer und handlungstheoretischer Ansätze

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Im Mittelpunkt dieser Arbeit stehen im wesentlichen zwei Fragestellungen: zum einen, welches die spezifischen Aspekte von Kommunikation, speziell in der Verwendung in Unternehmen und Organisationen sind. Also: welche Rahmenbedingungen wirken sich auf den Austausch aus und welchen Stellenwert hat die Interaktion in unterschiedlichen Organisationsformen. Zum anderen geht es darum, die Einbindung von Neuen Medien in vorhandene Kommunikationsprozesse zu untersuchen und die Wechselwirkungen zwischen den kommunikativen Notwendigkeiten und den Möglichkeiten der Technik darzustellen. Hierzu werden unterschiedliche Organisationskonzepte von Unternehmen vorgestellt, angefangen von starren traditionellen Formen mit ausgeprägten und starren Hierarchien bis hin zu modernen netzwerkartigen Aufbauten. Sodann gilt es aufzuzeigen, wie verschieden der Stellenwert und die Funktion von Kommunikation in jeder Organisationsformen ist. Ein Beispiel wie organisationsbezogene wie kommunikative Elemente ineinander greifen wird mit dem Ansatz der Unternehmenskulturen vorgestellt. Bemerkenswert hierbei ist, daß sich nicht nur die Struktur einer Organisation auf den Austausch auswirkt, sondern daß auch umgekehrt über den Einfluß sprachlicher Aspekte auf Mitarbeiter eingewirkt werden kann. Sodann heißt es, die einmal gewonnen Erkenntnisse über Interaktion innerhalb von Organisationen auf die Möglichkeiten technischer Umsetzungen abzubilden. Nach einer Abgrenzung von Medien als Technologisierung der Sprache, gilt das Augenmerk den unterschiedlichen Leistungen von Kommunikationstechniken. Es wird hierzu zwischen reichhaltigen und weniger reichhaltigen Formen des Austausches unterschieden und hieran ein Differenzierung von (Neuen) Medien vorgenommen. Auf der einen Seite werden hier Nachfrage wie Verteilungsmodelle als Realisation von Informationsdistributionen vorgestellt, auf der anderen Seite kann anhand der kommunikationsorientierten Technologien aufgezei


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Product Details
  • ISBN-13: 9783838615868
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 181 gr
  • ISBN-10: 3838615867
  • Publisher Date: 08 Jun 1999
  • Height: 210 mm
  • No of Pages: 132
  • Series Title: German
  • Sub Title: Eine Untersuchung aus dem Blickwinkel semiotischer und handlungstheoretischer Ansätze
  • Width: 148 mm


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Neue Medien in der Unternehmenskommunikation: Eine Untersuchung aus dem Blickwinkel semiotischer und handlungstheoretischer Ansätze
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Neue Medien in der Unternehmenskommunikation: Eine Untersuchung aus dem Blickwinkel semiotischer und handlungstheoretischer Ansätze
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