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neue Innovationsmaschine: Wie die weltbesten Unternehmen heute Innovationen managen

neue Innovationsmaschine: Wie die weltbesten Unternehmen heute Innovationen managen

          
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About the Book

Die Lebenserwartung der Unternehmen wird immer kürzer. Innovationen werden immer wichtiger fürs Überleben. Denn aufgrund der Digitalisierung und der Software-isierung der Wirtschaft und der exponentiell beschleunigten technologischen Entwicklungen nimmt die Wettbewerbsintensität immer mehr zu. "Digital Natives" setzen etablierte Unternehmen zunehmend unter Druck.Welche Rolle spielen Innovationen in Ihrem Unternehmen? ist nur eine kleine Anzahl von Spezialisten für Innovation zuständig, oder sind alle Mitarbeiter aufgerufen, dazu beizutragen? Lebt Ihr Unternehmenschef Innovation vor, oder hat er das Thema Innovationsmanagement delegiert? Hat Ihr Unternehmen eine mitreißende Vision? Werden die Produkte Ihres Unternehmens um digitale Services angereichert, und nehmen Sie generell die Chancen der Digitalisierung und der Software-isierung wahr? Nutzen Sie in Ihrem Unternehmen agile Methoden wie Scrum oder Experimente mit MVPs?Die etablierten Unternehmen müssen sich transformieren, um ihr Überleben zu sichern. Um wie eine hochleistungsfähige Maschine nachhaltig und im hohen Tempo Innovationen erfolgreich in den Markt zu bringen, brauchen sie ein neues Innovationsmanagementsystem, das Vision und Innovationskultur als weiche Erfolgsfaktoren umfasst, und außerdem innovationsförderliche Ziele, Strategien, zeitgemäße Innovationsprozesse, Strukturen und Systeme. Dabei können sie vieles übernehmen, was sich in der agilen, digitalen Start-up-Welt mehrfach bewährt hat und von einigen Großunternehmen bereits sehr erfolgreich eingesetzt wird.Anhand von Fallstudien von Innovationsmaschinen wie Amazon, Google, Tesla, Space X, Spotify, Bosch, Saab Aeronautics, Toyota, Procter & Gamble und vielen anderen zeigt dieses Buch das Potenzial auf, das in Innovationen und einem neuen Innovationsmanagementsystem liegt. Zusätzlich liefert das Buch den nötigen theoretischen Unterbau, um die Entscheidungen der Praxis auf eine solide Basis zu stellen. Dabei bedient sich der Autor der Methode des Storytelling und verwendet die anschauliche Sprache des Unternehmenspraktikers. Das Buch ist voll gepackt mit Tipps und Verbesserungsvorschlägen. Die Zusammenfassung der Haupterkenntnisse und der hauptsächlichen Handlungsempfehlungen am Ende der Kapitel hilft bei der Umsetzung.


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Product Details
  • ISBN-13: 9798554235535
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 584
  • Spine Width: 30 mm
  • Weight: 770 gr
  • ISBN-10: 8554235533
  • Publisher Date: 27 Oct 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Wie die weltbesten Unternehmen heute Innovationen managen
  • Width: 152 mm


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