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Neue Dienstleistungen mit elektrischen Stromzählern - Segmentspezifische Analyse von Kundennutzen und Deckungsbeiträgen bei Haushaltskunden

Neue Dienstleistungen mit elektrischen Stromzählern - Segmentspezifische Analyse von Kundennutzen und Deckungsbeiträgen bei Haushaltskunden

          
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About the Book

Diplomarbeit aus dem Jahr 2011 im Fachbereich Energiewissenschaften, Note: 1,7, Technische Universität Berlin, Sprache: Deutsch, Abstract: Die europäische und deutsche Energiepolitik zielen gegenwärtig darauf ab, Anreize für energiesparendes Verhalten der Letztverbraucher zu generieren und die Energienachfrage steuerbar zu machen. Die tatsächliche Marktentwicklung im Bereich elektrischer Zähler ist noch relativ verhalten. Die zentralen Fragen wurden noch nicht klar beantwortet, insbesondere zu Mindestanforderungen an die Funktionalitäten der Messeinrichtung sowie zur Erstattung der Kosten. Deshalb sollte die Möglichkeit geprüft werden, ob es in der Einführungsphase durch die kundenorientierte und segmentspezifische Entwicklung von Dienstleistungen möglich sein wird, positive Deckungsbeiträge zu generieren. Um in der Entwurfsphase kundenorientierte Produkte oder Dienstleistungen zu entwickeln, eignet sich die Quality-Function- Deployment-Methode mit dem House-of-Quality-Konzept. Die Methode wird in der Arbeit ausführlich vorgestellt und zum Zweck der Beantwortung der Forschungsfragen angepasst. Die für die QFD-Methode benötigten Parameter wurden aus der Analyse der Studien zu elektrischen Stromzählern identifiziert und kategorisiert. Nach der Durchführung der QFD-Methode wurde für jede der vier ermittelten Segmentgruppen eine Dienstleistung ermittelt. Die ermittelten Dienstleistungen wurden zu zwei Dienstleistungen zusammengefasst, weil sie sich ähnlich sind. Die Öko-Dienstleistung wurde somit für nachhaltigkeitsorientierte und statusorientierte Segmentgruppen und die Spar-Dienstleistung für die Segmentgruppen der Materialisten und Traditionellen entwickelt. Die hohe Ähnlichkeit zwischen den ermittelten Dienstleistungen ist auf die geringe Anzahl von möglichen Dienstleistungsattributen in der Einführungsphase zurückzuführen. Als nächstes wurde eine Ermittlung der potentiellen Deckungsbeiträge für die zusammengefassten Dienstleistungen durchgeführt. Diese ergab, [...]


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Product Details
  • ISBN-13: 9783640926503
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Weight: 149 gr
  • ISBN-10: 3640926501
  • Publisher Date: 30 May 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm


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Neue Dienstleistungen mit elektrischen Stromzählern - Segmentspezifische Analyse von Kundennutzen und Deckungsbeiträgen bei Haushaltskunden
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