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Negocios inclusivos, iniciativas de mercado con los pobres de Iberoamérica: "Un proyecto de investigación colectiva de la Social Enterprise Knowledge Network"

Negocios inclusivos, iniciativas de mercado con los pobres de Iberoamérica: "Un proyecto de investigación colectiva de la Social Enterprise Knowledge Network"

          
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About the Book

La red SEKN publica un nuevo libro sobre como mecanismos de mercado pueden impulsar cambios sociales en Ibero-America. Los resultados de los intentos tradicionales para mitigar la pobreza han sido bastante desalentadores, a pesar de la enorme cantidad de recursos invertidos en los últimos 50 años, lo cual enfatiza la urgencia de explorar abordajes novedosos o complementarios. Diversas organizaciones desde empresas multinacionales hasta organizaciones de la sociedad civil están inmersas en como social y económicamente a las mayorías a través de nuevos modelos de negocio. En este novedoso libro académicos de diversas instituciones de América Latina y España colaboran nuevamente para demostrar como los mercados y nuevos intercambios económicos pueden ser parte de la solución a la pobreza. SEKN examina en profundidad un total de 33 experiencias, a fin de determinar qué se necesita para armar nuevas cadenas de valor económico que ayuden a la gente a salir de la pobreza. Este libro se divide en tres partes. La primera trata sobre los actores: los grupos de bajos ingresos que participan en iniciativas de mercado y las organizaciones con las cuales se relacionan. La segunda parte examina los sectores donde se desarrollaron las iniciativas; mientras que la última parte analiza el nivel de creación de valor logrado. El propósito general del libro consiste en ampliar el debate en curso sobre los negocios en la base de la pirámide socioeconómica de Iberoamérica, con marcos conceptuales orientados a la acción. Más allá de generar conocimientos, SEKN busca impactar la realidad mediante la identificación de los desafíos concretos que enfrentan las organizaciones de la muestra y la descripción de las alternativas elegidas para superarlos. Este libro constituye una invitación para imaginar nuevas posibilidades de negocios, que generen prosperidad económica y una transformación social positiva. Con ese objetivo en mente, presentamos ejemplos que demuestran que las iniciativas de mercado con la participación de los pobres pueden servir para construir sociedades más equitativas y justas en la región.


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Product Details
  • ISBN-13: 9781597821261
  • Publisher: Inter-American Development Bank
  • Publisher Imprint: Inter-American Development Bank
  • Height: 229 mm
  • No of Pages: 438
  • Series Title: Spanish
  • Sub Title: "Un proyecto de investigación colectiva de la Social Enterprise Knowledge Network"
  • Width: 152 mm
  • ISBN-10: 1597821268
  • Publisher Date: 16 Mar 2011
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 23 mm
  • Weight: 580 gr


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Negocios inclusivos, iniciativas de mercado con los pobres de Iberoamérica: "Un proyecto de investigación colectiva de la Social Enterprise Knowledge Network"
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