This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line. In this updated second edition, macroeconomic variables and business conditions are examined along with political influences in order to evaluate the potential problems in doing business in Third World and economically disadvantaged countries. The book shows how despite the many factors that can make or break a business--ranging frim terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our government can produce--one can be positioned to maximize the options and determine the outcome of one's venture. Praise for previous edition: A practical and comprehensive review of the many factors businesses must consider when they approach a foreign market for trade or investment. Raddock covers the opportunities as well as the obstacles (and land mines). The book includes specific--and excellent--sample studies of the business environments of five nations, valuable in themselves, plus a description of the role of political risk insurance. It ends with a discussion of how a business should structure its coverage of these factors to produce its own business intelligence organization. The book is an important tool for any business contemplating operations abroad. --William Colby, former Director, U.S. Central Intelligence Agency A first rate discussion of the conditions business people need to consider when purchasing business opportunities outside their own country. The book does not use the business or political science jargon one usually finds in such efforts. It shows that Mr. Raddock and his contrib
About the Author: David M. Raddock, a specialist in Chinese politics and developing countries, is currently the principal officer of David M. Raddock Associates International in Brooklyn Heights, New York. Formerly, he was director of international affairs for the multinational ENSERCH Corporation, with headquarters in Dallas, and managing partner of KCS&A Public Relations, Inc., in New York. In nearly a decade at ENSERCH, Raddock put together a system for monitoring political risk in thirty countries on a semiannual basis. He received his undergraduate degree with honors from Cornell University in Asian studies and government, a master's degree in international relations and a Certificate of the East Asian Institute, and a doctorate in comparative politics and political psychology from Columbia University. With a knowledge of Chinese, Russian, and French, he has conducted research in East Asia, Southeast Asia, North Africa, the Middle East, and Latin America. Raddock began his career on the faculty of the Graduate School of International Management at the University of Texas in Dallas. He has been a senior research associate at Columbia's East Asian Institute and at the Shanghai Academy of Social Sciences. He also serves as an adjunct professor of international affairs at Columbia. He has been a frequent contributor to such academic and popular publications as the New York Times Magazine, Journal of Commerce, Far Eastern Economic Review, China Quarterly, The Weekly Standard, Art News, New York Newsday, and New Art Examiner, among others. His first book, Political Behavior of Adolescents in China (1977), discussed social change in the People's Republic of China at the outset of the Cultural Revolution. He is currently at work on his first novel, which examines the effects of a pervasive police state environment on the mind of an American in China.