Home > Business & Economics > Industry & industrial studies > Naturtourismus in der Uckermark: Situationsanalyse und Entwicklungschancen unter Berücksichtigung der touristischen Servicekette
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Naturtourismus in der Uckermark: Situationsanalyse und Entwicklungschancen unter Berücksichtigung der touristischen Servicekette

Naturtourismus in der Uckermark: Situationsanalyse und Entwicklungschancen unter Berücksichtigung der touristischen Servicekette

          
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About the Book

Die Wettbewerbsintensität auf dem Tourismusmarkt nimmt zu. Durch die Fülle des Angebotes wird es für den Reisenden zunehmend schwerer, eine Entscheidung für eine Destination zu treffen. Zudem werden Reiseziele durch Angleichung des Angebotes austauschbarer. Zur Profilierung und Abgrenzung im Wettbewerb, ist ein ausgefeiltes Marketing immer entscheidender. Besonders der gezielten Kundenansprache kommt eine große Wichtigkeit zu. Themenmarketing stellt ein wichtiges Instrument der Kundenansprache dar und wird daher im vorliegenden Buch genauer betrachtet. Ziel des Buchs ist zu untersuchen, inwieweit sich die Region Uckermark in Brandenburg über das Thema Naturtourismus auf dem Markt positionieren kann. Dies geschieht mit dem Fokus auf das "Konzept zur internationalen Positionierung des Reiselandes Brandenburg unter besonderer Berücksichtigung des Themas Naturtourismus". Hierbei stellt die Autorin die Frage, inwieweit die Konsequenzen aus diesem Konzept auf die Region Uckermark übertragen werden können. Dabei wird ein Vergleich zwischen dem Soll- und dem Ist-Zustand des Naturtourismus im Landkreis Uckermark vorgenommen. Aus der SWOT-Analyse heraus, die den praktischen Teil der Arbeit darstellt, sollen Strategien und Maßnahmen für die zukünftige Entwicklung des Naturtourismus in der Region Uckermark abgeleitet werden.
About the Author: Neda Nouri, M.A., wurde 1984 in Isfahan/Iran geboren. Sie absolvierte das Bachelorstudium Tourismusmanagement an der Universität Allameh Tabatabaie in Teheran. 2006 kam sie nach Deutschland und studierte bis 2009 im Masterstudiengang Tourismusmanagement an der Leuphana Universität Lüneburg. Der Studienschwerpunkt lag während des Bachelor- und des Masterstudiums im Bereich Naturtourismus und Nachhaltiger Tourismus. Ihre Kenntnisse in diesem Themenbereich konnte sie im Rahmen zahlreicher universitärer Forschungsarbeiten in Lüneburg sowie Praktika in Berlin und Potsdam erweitern. Zurzeit promoviert sie an der Leuphana Universität Lüneburg zum Thema: "Die Konsequenzen des Klimawandels auf den Naturtourismus, am Beispiel der Müritz-Nationalparkregion".


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Product Details
  • ISBN-13: 9783842863194
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 199 gr
  • ISBN-10: 3842863195
  • Publisher Date: 05 Nov 2011
  • Height: 254 mm
  • No of Pages: 106
  • Series Title: German
  • Sub Title: Situationsanalyse und Entwicklungschancen unter Berücksichtigung der touristischen Servicekette
  • Width: 178 mm


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Naturtourismus in der Uckermark: Situationsanalyse und Entwicklungschancen unter Berücksichtigung der touristischen Servicekette
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Naturtourismus in der Uckermark: Situationsanalyse und Entwicklungschancen unter Berücksichtigung der touristischen Servicekette
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