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Narconomics / Narconomics: How to Run a Drug Cartel

Narconomics / Narconomics: How to Run a Drug Cartel

          
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About the Book

¿Cómo puede ser exitoso (y sobrevivir) el jefe de una organización criminal que se está iniciando en el multimillonario negocio de los estupefacientes?Aprendiendo de los mejores, por supuesto. Desde la creación del valor de marca hasta poner a punto el servicio al cliente, las personas encargadas de administrar los cárteles de drogas han estudiado atentamente las tácticas y estrategias de corporaciones como Walmart, McDonald's y CocaCola.¿Y cómo pueden aprender los gobiernos a combatir este fenómeno? Si fueran conscientes de que los cárteles son compañías, los encargados de aplicar la ley podrían entender mejor su funcionamiento y dejarían de gastar millones de dólares en un esfuerzo inútil por ganar la «guerra» contra este negocio global y altamente specializado.
El intrépido guía que conducirá al lector por los caminos de una de las industrias más salvajes en el planeta se llama Tom Wainwright.A través de los plantíos andinos de cocaína, las prisiones de Centroamérica, las tiendas de mota en Colorado o los sitios online de venta de drogas en la llamada Web Oscura, Wainwright brinda una mirada inédita y atrevida al comercio de drogas y sus 250 millones de consumidores. El elenco incluye a Bin Laden, el guía boliviano de la coca; al Viejo Lin, líder de una pandilla en El Salvador; a Starboy, el millonario roquero neozelandés productor de «pastillas para fiestas», así como a una amigable abuelita mexicana que cocina hot cakes de moras mientras planea un asesinato.Entre presidentes, policías y jóvenes matones, se explican asuntos importantes como el sofisticado simbolismo de los tatuajes, por qué los grupos delincuenciales deciden competir o coludirse, y las razones por las que los cárteles se preocupan de una manera sorprendente por la responsabilidad social corporativa.

ENGLISH DESCRIPTIONHow does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business?By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.

Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers.

The cast of characters includes Bin Laden, the Bolivian coca guide; Old Lin, the Salvadoran gang leader; Starboy, the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder.

More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them.
About the Author: Tom Wainwright (Londres, 1982), graduado por la Universidad de Oxford, es el editor británico de The Economist. Hasta 2013 fue corresponsal de esa revista en Ciudad de México, cubriendo México, Centroamérica y el Caribe, así como partes de Sudamérica y la zona fronteriza de Estados Unidos. Previamente fue becario en The Daily Express, así como colaborador para The Times, The Guardian y The Daily Telegraph. Narconomics es su primer libro.


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Product Details
  • ISBN-13: 9786073149631
  • Publisher: Debate
  • Publisher Imprint: Debate
  • Height: 229 mm
  • No of Pages: 312
  • Series Title: Spanish
  • Weight: 362 gr
  • ISBN-10: 6073149638
  • Publisher Date: 28 Feb 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 20 mm
  • Width: 147 mm


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