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Napoléon le Stratège de la Communication: Penser avec l'esprit du Vainqueur

Napoléon le Stratège de la Communication: Penser avec l'esprit du Vainqueur

          
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About the Book

Empereur ou dictateur ? Leader du people ou porte-étendard de la Révolution Bourgeoise ? À part le fait d'avoir été un grand chef militaire, pourrait-il également être considéré un homme d'état et un visionnaire ou un prophète d'un avenir éloigné et un père fondateur de l'Union Européenne, bien en avance sur son époque ?Napoléon Bonaparte est tellement polyédrique que tous ces 'labels' lui iraient parfaitement, et bien d'autres encore. Roberto Race, éclaire avec maîtrise toutes ces facettes dans son oeuvre extraordinaire. Ce livre a été publié en Italie par Egea, la division Édition de l'Université Bocconi. Dans son livre, Race illustre l'habileté hors pair de Napoléon d'entraîner l'opinion publique, de s'en servir et d'obtenir les meilleurs résultats sous les feux de la rampe.Comment un leader obtient-il le consensus du peuple ? Quelle est sa relation avec ses collaborateurs ? Comment crée-t-il une synergie entre charisme et esprit d'équipe ? Comment exploite-t-il au maximum l'époque et les moyens de communication disponibles pour gagner aussi bien des batailles militaires que politiques ? Comment manipule-t-il l'iconographie, l'imagerie et les références culturelles pour accroître son pouvoir personnel ?Comment peut-il se détacher d'une grande défaite militaire et triompher comme gagnant en racontant l'histoire de sa vie ? Comment peut-il être le seul perdant de l'histoire Arrivant à redorer ses victoires en organisant ce bilan artificiel de sa vie raconté dans le livre d'Emmanuel de Las Cases et à le léguer aux générations futures ?Race répond à toutes ces questions dans ce livre impressionnant, d'une lecture agréable. Il démontre comment les gestes de Napoléon pourraient être adoptés comme référence pour un leadership au plus haut niveau dans les affaires, la politique et même la vie courante. Son oeuvre est encore rehaussée par la préface écrite sur l'Empereur par le grand historien Luigi Mascilli Migliorini.La postface du gourou des Relations Publiques Mario Rodriguez apporte une touche finale. Conclusions par Charles Bonaparte, Président de la Fédération Européenne des Cités Napoléoniennes et aîné de la dernière branche vivante de la famille Bonaparte.


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Product Details
  • ISBN-13: 9798739274236
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 128
  • Spine Width: 8 mm
  • Weight: 199 gr
  • ISBN-10: 8739274233
  • Publisher Date: 10 May 2021
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Penser avec l'esprit du Vainqueur
  • Width: 152 mm


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