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Nachhaltigkeit des Unternehmens Tesla und das Corporate Social Responsibility Konzept. Eine kritische Analyse

Nachhaltigkeit des Unternehmens Tesla und das Corporate Social Responsibility Konzept. Eine kritische Analyse

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Northern Business School, Sprache: Deutsch, Abstract: Das Ziel dieser Hausarbeit ist es, zu evaluieren inwieweit eine unternehmerische Nachhaltigkeit nach dem Corporate Social Responsibility Konzept heute möglich ist. Die kritische Analyse soll anhand der Automobilindustrie am Beispiel des Unternehmens Tesla durchgeführt werden. Des Weiteren soll diese Hausarbeit herausarbeiten und definieren was unter dem Begriff Nachhaltigkeit spezifisch zu verstehen ist. Hierfür sollen auch die Zielkonflikte, die bei diesem Konzept der Unternehmensführung entstehen berücksichtigt werden. Aufgrund der Ergebnisse werden Rückschlüsse und allgemeine Probleme dem Model der Nachhaltigen Unternehmensführung aufgezeigt. Tesla wird anhand verschiedener Kriterien, wie z.B. den ökologischen, sozialen und ökonomischen Aspekt hin dessen auf Nachhaltigkeit kritisch analysiert. Die Gesellschaft entwickelt ein zunehmend gesünderes und umweltbewusstes Denken. Einen hohen Anteil daran hat die Bewegung "Fridays For Future", die durch Demonstrationen auf den Klimawandel aufmerksam macht und das Bewusstsein der Bevölkerung in dieser Hinsicht prägt. Es soll mehr Verantwortung im Bereich des Umweltschutzes übernommen werden. Viele Unternehmen präsentieren sich der Öffentlichkeit besonders nachhaltig und umweltbewusst, denn auch die Nachhaltigkeit der Produkte wird zunehmend ein relevantes Kaufkriterium. Die Authentizität dieser Strategie sollte jedoch näher betrachtet und hinterfragt werden. In den letzten Jahren häuften sich Berichte über das so genannte "Greenwashing. Dabei handelt es sich um eine gezielte Streuung von Fehlinformationen durch ein Unternehmen mit dem Ziel der Öffentlichkeit ein umweltbewusstes Image zu vermitteln. Auch die Automobilindustrie macht davon Gebrauch. Der Elektromotor soll hier die Zukunft der Automobilität einläuten. Hierbei wird oft von grüner Produktion


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Product Details
  • ISBN-13: 9783346319722
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346319725
  • Publisher Date: 09 Dec 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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