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Nachhaltige Innovationen und deren Umsetzung im Unternehmen. Wie die organisationale Ambidextrie das Management unterstützt

Nachhaltige Innovationen und deren Umsetzung im Unternehmen. Wie die organisationale Ambidextrie das Management unterstützt

          
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About the Book

Nachhaltigkeit ist ein Megatrend und doch stellt die Umsetzung Unternehmen vor große Herausforderungen. Im Vergleich zu traditionellen Innovationen verfolgen nachhaltige Innovationen nicht nur ökonomische, sondern auch ökologische und soziale Ziele. Diese verschiedenen Dimensionen stellen teils widersprüchliche Anforderungen. Unternehmen haben daher oftmals Probleme in der Umsetzung. Der Management-Ansatz der organisationalen Ambidextrie setzt bei dieser Problemstellung an. In seiner Publikation zeigt Benjamin Keil, mit welchen Strategien Unternehmen die Anforderungen von nachhaltigen Innovationen mit den rein wirtschaftlichen Zielsetzungen in Einklang bringen. Wie wirkt sich organisationale Ambidextrie auf die Entwicklung nachhaltiger Innovationen in einem Unternehmen aus? Benjamin Keil stellt eine systematische Herangehensweise für Manager und Entscheidungsträger vor. Dadurch unterstützt er Unternehmen aktiv in dem Prozess, sich zu nachhaltigkeitsorientierten Innovatoren zu entwickeln. Aus dem Inhalt: - Corporate Social Responsibility, - sustainable development, - sustainability, - Wettbewerbsfähigkeit, - Unternehmensethik


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Product Details
  • ISBN-13: 9783964872685
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Science Factory
  • Height: 210 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3964872687
  • Publisher Date: 13 May 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 140 gr


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