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Nachhaltige Innovationen am Beispiel der Audi AG

Nachhaltige Innovationen am Beispiel der Audi AG

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1.7, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, die Bedeutung der Nachhaltigkeit in heutigen Unternehmen und der Entwicklung nachhaltiger Innovationen zu untersuchen sowie deren Besonderheiten am Beispiel der Elektromobilität bei der Audi AG darzulegen. Dafür werden die Anforderungen an nachhaltige Innovationen beschrieben. Außerdem wird erläutert, inwiefern Nachhaltigkeit als ein treibender Erfolgsfaktor in Unternehmen auftreten kann. Bereits seit einigen Jahren macht sich die Steigerung des Interesses der Konsumenten an nachhaltigen Produkte, wie Bio- und Fairtrade-Produkten, und Dienstleistungen bemerkbar. Unternehmen, die das Thema Nachhaltigkeit und somit auch nachhaltige Innovationen nicht als "lästiges Ökothema", sondern als eine positive Chance sehen, sich in diese Richtung zu entwickeln, erreichen heutzutage Wettbewerbsvorteile und erscheinen attraktiver für Beschäftigte und Kunden. Nachhaltige Entwicklung zieht für ein Unternehmen mehrere Vorteile nach sich, wie z.B. ein positives Unternehmensimage sowie eine bessere und erfolgreichere Marktdurchdringung und -positionierung. Darüber hinaus werden von Unternehmen heute seitens der Stakeholder nicht nur Gewinne, sondern auch Informationen zu Aspekten der Nachhaltigkeit erwartet. Unternehmen besitzen somit eine gesellschaftliche Verantwortung, die auch Corporate Social Responsibility (CSR) genannt wird. Die Begriffe "Verantwortung", "Innovation" und "Nachhaltigkeit" sind für jeden gesellschaftlichen Akteur bedeutende Aspekte, die aber unterschiedlich wahrgenommen werden können. Eine gleichzeitige und gleichrangige Umsetzung dieser drei Aspekte stellt eine deutliche Herausforderung für ein Unternehmen dar, ermöglicht aber auch neue Perspektiven hinsichtlich des Unternehmenserfolgs und der gesellschaftlichen Verantwortung.


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Product Details
  • ISBN-13: 9783346338037
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346338037
  • Publisher Date: 01 Jan 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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