Home > Business & Economics > Business & management > Sales & marketing > Möglichkeiten und Herausforderungen zur effizienten Nutzung des Realitäts-Virtualitäts-Kontinuums in der Möbelindustrie: Wie kann der Einsatz des Realitäts-Virtualitäts-Kontinuums zu einem intensiveren Kundenerlebnis genutzt werden?
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Möglichkeiten und Herausforderungen zur effizienten Nutzung des Realitäts-Virtualitäts-Kontinuums in der Möbelindustrie: Wie kann der Einsatz des Realitäts-Virtualitäts-Kontinuums zu einem intensiveren Kundenerlebnis genutzt werden?

Möglichkeiten und Herausforderungen zur effizienten Nutzung des Realitäts-Virtualitäts-Kontinuums in der Möbelindustrie: Wie kann der Einsatz des Realitäts-Virtualitäts-Kontinuums zu einem intensiveren Kundenerlebnis genutzt werden?

          
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About the Book

Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Worms, Sprache: Deutsch, Abstract: Science-Fiction oder doch Science-Fact? Seit Langem ist die Gesellschaft in einer digitalisierten Welt mit virtuellen Realitätserweiterungen angekommen, die auch zukünftig einen stärkeren Einfluss haben werden. Was früher Science-Fiction war, wird heute zur Realität. Im Zuge der Corona-Pandemie und den damit verbundenen Lockdowns war insbesondere die Möbelbranche, aufgrund fehlender digitaler Lösungen, großen Herausforderungen gegenübergestellt. Die Kunden erwarten eine einfache Auswahl und Erreichbarkeit der Produkte. Ein wichtiges Instrument ist dabei der Fokus auf weitere Vertriebskanäle, wie z. B. die Verknüpfung der Offline- und Online-Kanäle. Um den Anforderungen der Kunden gerecht zu werden, wird der Einsatz digitaler Tools zusehends relevanter. Die Erschließung immersive Technologien wie Augmented Reality, Virtual Reality und Mixed Reality steht der Möbelindustrie als möglicher Erfolgsfaktor gegenüber. Drei von vier deutschen Unternehmen steckten wegen der Corona- Pandemie mehr Geld in ihre Digitalisierung - die Investitionen sind auf einem Allzeithoch. Der Fokus dieser Arbeit liegt somit auf virtuellen Technologien, Augmented Reality (AR) Virtual Reality (VR) und Mixed Reality (MR), zusammenfassend als "Realitäts-Virtualitäts-Kontinuum" bezeichnet. Diese lassen sich als computergestützte Erweiterungen zusammenfassen, die immer mehr an Bedeutung gewinnen werden. Durch die Integration digitaler Tools ergeben sich besonders für die Möbelindustrie erhöhte Chancen auf die Customer Journey.


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Product Details
  • ISBN-13: 9783346630681
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 106
  • Spine Width: 6 mm
  • Weight: 149 gr
  • ISBN-10: 3346630684
  • Publisher Date: 11 Mar 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Wie kann der Einsatz des Realitäts-Virtualitäts-Kontinuums zu einem intensiveren Kundenerlebnis genutzt werden?
  • Width: 148 mm


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Möglichkeiten und Herausforderungen zur effizienten Nutzung des Realitäts-Virtualitäts-Kontinuums in der Möbelindustrie: Wie kann der Einsatz des Realitäts-Virtualitäts-Kontinuums zu einem intensiveren Kundenerlebnis genutzt werden?
Bod Third Party Titles -
Möglichkeiten und Herausforderungen zur effizienten Nutzung des Realitäts-Virtualitäts-Kontinuums in der Möbelindustrie: Wie kann der Einsatz des Realitäts-Virtualitäts-Kontinuums zu einem intensiveren Kundenerlebnis genutzt werden?
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Möglichkeiten und Herausforderungen zur effizienten Nutzung des Realitäts-Virtualitäts-Kontinuums in der Möbelindustrie: Wie kann der Einsatz des Realitäts-Virtualitäts-Kontinuums zu einem intensiveren Kundenerlebnis genutzt werden?

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