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Möglichkeiten und Grenzen der Entwicklung linearer Optimierungsansätze zur strategischen Unternehmensplanung

Möglichkeiten und Grenzen der Entwicklung linearer Optimierungsansätze zur strategischen Unternehmensplanung

          
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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: GLIEDERUNG 1.EINLEITUNG1 2.BEGRIFF UND INHALT STRATEGISCHER UNTERNEHMENSPLANUNG2 2.1Planung2 2.1.1Etymologische Ableitung2 2.1.2Zu den Begriffen Plan, Planen und Planung2 2.1.3Unternehmensplanung4 2.2Strategien5 2.2.1Etymologische Ableitung und militärischer Strategiebegriff5 2.2.2Wirtschaftswissenschaftliche Strategiebegriffe6 2.3Strategische Unternehmensplanung8 2.3.1Begriff und Inhalt8 2.3.2Zur Abgrenzung strategischer Unternehmensplanung von strategischer Unternehmensfiihrung bzw. Strategischem Management10 3.PRÄMISSEN STRATEGISCHER UNTERNEHMENSPLANUNG12 4.ANFORDERUNGEN AN STRATEGISCHE UNTERNEHMENSPLANUNG14 4.1Zu Effektivität und Effzienz strategischer Planung14 4.2Anforderungen an den strategischen Planungsprozeß14 4.2.1Rationalität14 4.2.2Vollständigkeit17 4.2.3Komplexitätsreduktion18 4.2.3.1Notwendigkeit und Probleme der Komplexitätsreduktion18 4.2.3.2Maßnahmen zur Komplexitätsreduktion19 4.2.4.Flexibilität20 4.2.4.1Notwendigkeit und Probleme der Flexibilität20 4.2.4.2Flexibilitätsmaßnahmen21 4.2.5Kontinuität23 4.2.6Transparenz und Einfachheit23 5.PHASEN DER STRATEGISCHEN UNTERNEHMENSPLANUNG24 5.1Strategische Grundsätze26 5.2Umwelt- und Unternehmensanalyse27 5.2.1Umweltanalyse28 5.2.2Unternehmensanalyse33 5.3Formulierung strategischer Ziele35 5.4Strategienentwicklung36 5.5Strategienbewertung und Auswahl39 5.6Erstellung strategischer Pläne40 5.7Strategische Kontrolle und Anpassung40 5.8Zu den dargestellten Systematisierungsansätzen im strategischen Planungsprozeß41 6.LINEARE OPTIMIERUNGSANSÄTZE ZUR STRATEGISCHEN UNTERNEHMENSPLANUNG43 6.1Das Verhältnis von Operations Research und strategischer Unternehmensplanung43 6.1.1Begriff und Teilgebiete des Operations Research43 6.1.2Einsatzmöglichkeiten für Operations Research in der strategischen Unternehmensplanung47 6.2Kritische Würdigung ausgewählter linearer Optimierungsansätze zur strategischen Unternehmensplanung51 6


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Product Details
  • ISBN-13: 9783838637655
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3838637658
  • Publisher Date: 02 May 2001
  • Height: 210 mm
  • No of Pages: 156
  • Series Title: German
  • Weight: 213 gr


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Möglichkeiten und Grenzen der Entwicklung linearer Optimierungsansätze zur strategischen Unternehmensplanung
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