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Möglichkeiten des Enterprise-Mikroblogging als Teil der internen Unternehmenskommunikation am Beispiel des OZEANEUM Stralsund GmbH

Möglichkeiten des Enterprise-Mikroblogging als Teil der internen Unternehmenskommunikation am Beispiel des OZEANEUM Stralsund GmbH

          
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About the Book

Bachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Ernst-Moritz-Arndt-Universität Greifswald, Sprache: Deutsch, Abstract: Eine neue Welt steht vor der Tür. Neue Ausdrücke wie Web 2.0, Enterprise 2.0 und Soziale Software dringen immer weiter in die Struktur der Arbeitswelt ein. Diese Entwicklung, die vorwiegend Pionieranwender interessierte, findet nun mehr und mehr Einzug in die Unternehmen. "Begriffe wie "Enterprise 2.0", "Business 2.0" und "Social Software in Unternehmen" sind inzwischen zunehmend auch Praktikern schon begegnet. Entsprechende Fachveranstaltungen und die Beachtung in der Wirtschaftspresse führen automatisch zu einer verstärkten Wahrnehmung sich in der Praxis bewährender Anwendung." (Back, 2009, Vorwort) Der Begriff Web 2.0 ist heutzutage fast überall zu finden. Auf der einen Seite wird über die neusten "Twitter" Einträge diskutiert, auf der anderen Seite wird über ein aktuelles Thema im Blog einer Forschungsgruppe berichtet und alle haben ihr soziales Netzwerk ausgebaut und neue Kontakte geknüpft. Tim O'Reilly und John Battelle geben in Ihrem Blog zum Web 2.0 Summit eine einfache und umfassende Beschreibung des Begriffes Web 2.0: "Web 2.0 is all about harnessing collective intelligence.", (O'Reilly/ Battelle, 2010) was das Nutzen von kollektiver Intelligenz bedeutet. Der Begriff beschreibt die Intelligenz mehrerer Nutzer beziehungsweise Teilnehmer, die mit ihren Beiträgen in den Netzwerken eine gemeinschaftliche Intelligenz bilden. Die Grundidee besteht darin, dass Ideen und Informationen für alle sichtbar sind und jeder, der dem Netzwerk oder dem Kollektiv angehört, konstruktiv Informationen und Inhalte hinzufügt oder die Idee weiter vorantreibt. Gemeinschaftliches Kommunizieren soll die Ideenfindung und -entwicklung fördern und Informationen effektiver verteilen. Hierfür stehen dem Web 2.0 Instrumente wie Twitter, Facebook oder Wikipedia zur Verfügung. Das Nutzbarmachen von Social Med


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Product Details
  • ISBN-13: 9783656012160
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Weight: 131 gr
  • ISBN-10: 3656012164
  • Publisher Date: 26 Sep 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm


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Möglichkeiten des Enterprise-Mikroblogging als Teil der internen Unternehmenskommunikation am Beispiel des OZEANEUM Stralsund GmbH
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Möglichkeiten des Enterprise-Mikroblogging als Teil der internen Unternehmenskommunikation am Beispiel des OZEANEUM Stralsund GmbH
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