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Möglichkeiten der Krisenkommunikation für Unternehmen

Möglichkeiten der Krisenkommunikation für Unternehmen

          
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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Allgemeines, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule (FOM), Sprache: Deutsch, Abstract: Die vorliegende Arbeit geht der Frage nach, welche Kommunikationsmöglichkeiten Unternehmen haben, um eine Krisensituation zu meistern. Zunächst werden die theoretischen Grundlagen der Thematik erläutert. Dabei werden zunächst eine Definition der Unternehmenskrise und Krisenkommunikation etabliert und auf verschiedene Perspektiven der akademischen Diskussion eingegangen. Anschließend wird auf Funktionen und Ziele, sowie Strategien zur Zielerreichung in der Krisenkommunikation ein-gegangen. An die theoretischen Grundlagen schließt sich ein Abschnitt an, der Krisenkommunikation näher untersucht. Dabei wird auf Ursachen eingegangen und sowohl externe, als auch interne Krisenkommunikation dargestellt. Anschließend werden die Folgen und Merkmale fehlerhafter Krisenkommunikation erläutert. Dies schafft in Verbindung mit dem vorangegangenen Abschnitt die theoretischen Rahmenbedingungen für den dritten Teil der Arbeit. In diesem wird der Fall der Volkswagen AG am Beispiel des "Dieselskandals" veranschaulicht. Den internen wie externen, existenzbedrohenden Gefahren von Krisen wird in der Regel jedoch auch die Perspektive von der Krise als Chance beigefügt. Da Krisensituationen gemeinhin als disruptiver Einschnitt im Normalzustand von Unternehmen verstanden werden, ergeben sich aus ihnen potenziell auch Umbruchsituationen, die eine kritische Bewertung und strategische Neuausrichtung begünstigen. Die Möglichkeit eines solchen Turnaround im Angesicht des Krisenfalls hängt allerdings stark von Verlauf und Art der Krise ab.


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Product Details
  • ISBN-13: 9783346152923
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3346152928
  • Publisher Date: 09 Feb 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 104 gr


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