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Musikvermarktung im Internet

Musikvermarktung im Internet

          
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About the Book

Der Musikmarkt verlagert sich zunehmend in die digitale Welt. Seit dem Aufkommen von Internet, CD-Brennern, mp3-Format und P2P-Netzwerken ist die Tonträgerindustrie mit einem völlig neuen Umfeld konfrontiert. Bedingt durch unautorisierte Kopien und illegalen Austausch von Musik verzeichnete die Branche besonders am Anfang des digitalen Zeitalters große Umsatzeinbußen. Inzwischen ist es gelungen, Downloads gegen Bezahlung und mobile Musikprodukte einigermaßen zu etablieren, so dass der Umsatz wieder auf einem akzeptablen Niveau angelangt ist. Derzeit werden in der Branche verschiedene neue Geschäftsmodelle diskutiert und ausprobiert, um die Situation weiter zu verbessern. Mit diesem Buch möchte der Autor solche Geschäftsmodelle darstellen, analysieren und kategorisieren. Neben diesen neuen Modellen, die hauptsächlich die Marketingaspekte Produkt-, Preis-, und Distributionspolitik betreffen, sollen auch Wege zur Kommunikation (Werbung/Promotion) im Internet Schwerpunkt sein. Dieses Buch richtet sich an Künstler oder kleinere Labels, die sich selbst im Internet vermarkten wollen, aber auch an Konsumenten, die hinter die Kulissen des Musikgeschäfts blicken wollen.


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Product Details
  • ISBN-13: 9783639234589
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 172 gr
  • ISBN-10: 3639234588
  • Publisher Date: 16 Feb 2010
  • Height: 229 mm
  • No of Pages: 108
  • Spine Width: 7 mm
  • Width: 152 mm


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