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Mundpropaganda als Vertriebsstrategie für EPUs

Mundpropaganda als Vertriebsstrategie für EPUs

          
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About the Book

Mundpropaganda scheint ein Dornröschendasein zu fristen. Immer schon da, aber doch nicht wirklich beachtet. In Zeiten der steigenden Kosten und reduzierten Marketingbudgets halten die Firmen wieder Ausschau nach neuen Lösungen und entdecken die Mundpropaganda neu. Mundpropaganda passiert überall, weil Menschen sich einfach gerne austauschen und besonders gerne über positive Erfahrungen berichten. Auf diese Weise steigern sie das eigene Ansehen, den eigenen Status und helfen nebenbei ihren Freunden und Bekannten. Wesentlich ist hier die Tatsache, dass im Vergleich zur traditionellen Werbung keine kommerziellen Aspekte für die Informationsweitergabe ausschlaggebend sind. Wo Licht, da auch Schatten. Einmal losgetreten, hat man keinerlei Kontrolle mehr. Mit dieser Tatsache haben die Marketer noch ihre liebe Not. Dennoch müssen sie sich mit der Thematik auseinandersetzen, weil der Trend in diese Richtung geht, und vor allem die neuen Techniken und Social Media immer mächtiger werden. Durch gezielte Planung und permanente Betreuung, sowie aufmerksame Beobachtung der laufenden Kommunikation unter den Kunden, kann man beachtliche Erfolge erzielen. Mundpropaganda ist kein Selbstläufer, hier ist Involvement gefragt. Mundpropaganda ist für EPUs eine Chance, mit geringen Mitteln Ziele zu erreichen. Welche Möglichkeiten EPUs haben, und was sie vorbereiten können, wird in der Arbeit erörtert.


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Product Details
  • ISBN-13: 9783961168248
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Diplom.de
  • Height: 210 mm
  • No of Pages: 44
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3961168245
  • Publisher Date: 04 Jul 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 72 gr


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