MS-66 Marketing Research
Block 1 - Marketing Research Concepts and Design
Unit 1 - Marketing Research - Meaning and Importance
Unit 2 - Organisation of Marketing Research in India
Unit 3 - Research Design
Block 2 - Data Collection
Unit 1 - Data Collection
Unit 2 - Sampling
Unit 3 - Questionnaire Design and Development
Unit 4 - Attitude Measurement & Scaling
Block 3 - Data Processing and Analysis
Unit 1 - Qualitative Research
Unit 2 - Data Processing - Coding, Tabulation and Data Presentation
Unit 3 - Description & Inference from Sample Data
Unit 4 - Analysis of Association
Block 4 - Multivariate Analysis
Unit 1 - Regression Analysis, Discriminant Analysis and Factor Analysis
Unit 2 - Conjoint Analysis
Unit 3 - Cluster Analysis and Multi-Dimensional Scaling
Unit 4 - Application of Marketing Research in India - Some Case Studies
Question Papers
(Total-4, Solved-0, Unsolved-4)
June (2020-2021)
December (2020-2021)
