A REVELATION for Professional Advisors Creating a successful and profitable business is possible without having to discount and reduce price. Many professional advisers feel pressurised into competing on price, feeling themselves to be increasingly squeezed in a low cost world. However, what many do not realise is that discounting is the last thing they should be doing, if they want to win, thrive, and add more value than ever before, ...... and be happily paid for doing it. Being happily paid by your customers is the most important thing, as they will then tell everyone else what a great experience they have had. But they can only happily pay you what you are worth, if they continually see the value. Austyn Smith is here to show you that there's a substantially different way to run a professional services firm. This is where the culture, focus and philosophy are all aligned in creating long term customer relationships, enjoyable experiences, with ongoing reassurance and value. Money Mapping encourages you to shift your thinking so that price and product become secondary, and where the primary focus turns to a deeper understanding of customer needs, so that enormous value can be delivered. These fundamental issues are not concepts, they are real life tried and tested rules that Austyn has lived by and successfully used, in growing his own financial planning practice over the last ten years. You'll learn how to: 1. Build a personal 'values based' brand that enables customers to see the real value you offer, and happily pay you what you are worth. 2. Create your own products and services that allow you to extend your core offerings into additional value added customer experiences. 3. Achieve greater purpose and meaning to your working life by creating a relationship centred business, with loyal customers who want to praise your work. 4. Understand how to use a pricing strategy that is fair and transparent to both sides, and that shows you are a true professional. 5. Learn that the relationship is the most important thing to earning new business, and being more profitable, not the price and not the product. Austyn Smith runs a successful professional services firm specialising in cautious wealth management. He created Money Mapping over ten years ago so that he could better explain and deliver value, that would be better understood and remembered.