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Monetizing Your Book: From Getting Started to Creating Additional Materials, Online Campaigns, Podcasts, Blogs, Videos, Advertising, PR, and the Social Media

Monetizing Your Book: From Getting Started to Creating Additional Materials, Online Campaigns, Podcasts, Blogs, Videos, Advertising, PR, and the Social Media

          
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About the Book

MONETIZING YOUR BOOK is a step-by-step guide to making money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers: - setting goals - building other income sources from your book - creating products and workbooks - conducting a workshop or seminar - putting on programs for local groups - contacting the local press and building your portfolio - contacting speakers bureaus and meeting planners - publishing in multiple formats and popular platforms Part II deals with creating an online sales campaign. It covers: - using the squeeze page, sales page, and free gift approach - creating compelling content - getting paid with a payment platform - building traffic with text and video ads - installing WordPress on your squeeze page or website - using Instabuilder or other sitebuilders Part III deals with using blogs, podcasts, audio books, and videos Part IV deals with advertising, promotion, and the social media
About the Author: Gini Graham Scott has published over 50 books with mainstream publishers, focusing on social trends, work and business relationships, and personal and professional development. Some of these books include The Very Next New Thing, The Talk Show Revolution, and The Battle for Personal Privacy. She has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio shows. She is often quoted by the media and has websites at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has about 60,000 listings in Google Search Results. She has been a regular Huffington Post blogger since December 2012 and has a Facebook page for her books and films at www.facebook.com/changemakerspublishing. She has written, produced, and sometimes directed over 60 short videos, which are featured on her Changemakers Productions website at www.changemakersproductions.com and on YouTube at www.youtube.com/changemakersprod. Her screenplays, mostly in the drama, crime, legal thriller, and sci-fi genres, include several dealing with changes in science, technology, business, and society, including The New Child, New Identity, and Dead No More. These are in development with trailers, business plans, and interested directors and talent. She has a PhD in sociology from U.C. Berkeley and MAs in anthropology, pop culture and lifestyles, recreation and tourism, and organizational/consumer/audience behavior from Cal State, East Bay. She is getting an MA in communications in 2017. She is also the Creative Director of Publishers, Agents and Films (www.publishersagentsandfilms.com), a service which connects writers to publishers, agents, and the film industry. Her feature, Suicide Party #Save Dave, which she wrote and executive produced, will be released by RSquared Films, in early 2016. Details: www.suicidepartyfilm.com.


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Product Details
  • ISBN-13: 9780692586129
  • Publisher: Changemakers Publishing
  • Publisher Imprint: Changemakers Publishing
  • Height: 229 mm
  • No of Pages: 386
  • Series Title: English
  • Weight: 512 gr
  • ISBN-10: 0692586121
  • Publisher Date: 22 Nov 2015
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 20 mm
  • Width: 152 mm


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