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Modernes Kundenmanagement im Private Banking: Die CRM-Arbeitsumgebung "FrontNet" in der Credit Suisse

Modernes Kundenmanagement im Private Banking: Die CRM-Arbeitsumgebung "FrontNet" in der Credit Suisse

          
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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Informationswissenschaften, Informationsmanagement, Note: 1,3, Hochschule Darmstadt, Sprache: Deutsch, Abstract: Die Credit Suisse Group gehört zum heutigen Zeitpunkt zu den weltweit führen-den Finanzdienstleistungsunternehmen der Welt. Rund 48.000 Mitarbeiter agieren in über 50 Ländern des Credit Suisse Dienstleistungsnetzwerks. Die Dienstleis-tung erstreckt sich auf die Bereiche: Private Banking, Investment Banking und Asset Management. Daraus ergibt sich ein vielfältiger Kundenstamm bestehend aus Unternehmen, institutionellen Kunden, staatlichen Körperschaften sowie ver-mögenden Privatkunden. Die Geschäftspolitik der Credit Suisse ist darauf ausge-richtet, jedem Kunden einen maßgeschneidertes Lösungspaket anbieten zu kön-nen. Mit Hilfe innovativer Methoden in Kombination mit technischen Möglich-keiten hat die Credit Suisse es geschafft ein gewinnbringendes Kundenmanage-ment zu betreiben. Welche dieser Methoden und Techniken für das Kundenma-nagement von Credit Suisse zielführend waren, und vor allem welche Rolle in diesem Zusammenhang das System "FrontNet" gespielt hat, wird in der vorlie-gende Fallstudie untersucht und diskutiert. Als Informationsquelle für die Erarbeitung dieser Fallstudie dient hauptsächlich der Artikel "Modernes Kundenmanagement im Private Banking - Die CRM-Arbeitsumgebung "FrontNet" in der Credit Suisse" von Philipp Jansen (Credit Suisse Private Banking) und Tobias Heller (Universität St. Gallen). Alle weiteren Informationsquellen, die in dieser Fallstudie ihre Anwendung finden, werden mit Fußnoten belegt. Nach der Einleitung wird im Kapitel 2 die Ausgangsbasis und die Zielsetzung für das System "FrontNet" vorgestellt. Im Kapitel 3 wird ein Vergleich zwischen dem FrontNet System und dem klassischen CRM gezogen, darüber hinaus werden An-regungen für mögliche Funktionserweiterungen aufgeführt. Das letzte Kapitel 4 rundet die Arbeit mit einem Fazit ab.


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Product Details
  • ISBN-13: 9783640530991
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 50 gr
  • ISBN-10: 3640530993
  • Publisher Date: 11 Feb 2010
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Sub Title: Die CRM-Arbeitsumgebung "FrontNet" in der Credit Suisse
  • Width: 148 mm


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