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Moderner Warenvertrieb Durch Handelsvertreter

Moderner Warenvertrieb Durch Handelsvertreter

          
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About the Book

Schon der Titel dieser Schrift läßt erkennen, daß ihr Inhalt hin- sichtlich des Berufsstandes der Handelsvertreter positiv und kon- struktiv ausgerichtet ist. Die Darlegungen wenden sich aus der betriebs beratenden Praxis heraus an die rund 82 000 Handelsvertreter in der Bundesrepublik und in West-Berlin sowie an die etwa 240000 Unternehmen, die mit diesen Handelsvertretern zusammenarbeiten, um gemeinsam in einer freien Marktwirtschaft in täglich neuer Bewährung den effektvollsten Warenabsatz modern zu bewirken. Auch die vielen Hunderttausend Kunden sind angesprochen, die von Handelsvertretern besucht werden. Wenn die Ausführungen dazu beitragen, das Verständnis für das Wesen und die Arbeit des Berufsstandes der Handelsvertreter zu fördern und die jeweils zweckmäßigste Form der Zusammen- arbeit von vertretenen Unternehmen, Handelsvertretern und Kun- den zu finden sowie dieses Zusammenwirken zu harmonisieren und zu echten, auf Vertrauen gegründeten Partnerschaften werden zu lassen, würden Sinn und Zweck dieser Schrift erfüllt sein. München, im Jahre 1966 Dr. Werner Holling Inhaltsverzeichnis Seite I. Wesen und Funktionen des Handelsvertreters in der modernen Absatzwirtschaft . . . . . . . . . 11 1. Vom Handelsvertreterberuf im allgemeinen 11 2. DieBewertungdesMenschen bei der Bewältigung absa- wirtschaftlicher Probleme . . . . 13 a) Das Gewicht der Persönlichkeit 13 b) Eigeninteresse als Antrieb und echtes Unternehm- risiko 13 c) Das "Kundenkapital" . . . . . . . . . . . . . . 15 d) Ausgleichendes Element und Katalysator "Mensch" 15 3. Markterforschung und Markttest 16 a) Marktsituation . . . . . . . 16 b) Marktlage und Bonität der Kunden. 16 c) Bildung des Markturteils und Kollektionsberatung 18 4. Stetige Betreuung eines Bezirkes . . . . . . . . . . 18 a) Leistungsfähige Absatzorganisation in allen Verkau- bezirken . . . . . 18 b) Der Sitz im Bezirk . . . . . . . . . . .


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Product Details
  • ISBN-13: 9783663125839
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 103
  • Series Title: Fachbücher Für Die Wirtschaft
  • Weight: 159 gr
  • ISBN-10: 3663125831
  • Publisher Date: 01 Jan 1966
  • Edition: 1966 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 156 mm


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