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Mode als symbolische Form gesellschaftlicher Entwicklungen

Mode als symbolische Form gesellschaftlicher Entwicklungen

          
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About the Book

Bachelorarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Sonstiges, Note: 1, Universität Wien (Publizistik und Kommunikationswissenschaften), Sprache: Deutsch, Abstract: In dieser Bachelorarbeit wird das Thema der Mode als eine Form der visuellen Kommunikation behandelt. Mode ist ein allgegenwärtiges und alltägliches Phänomen. Mode erfüllt verschiedenste Funktionen in unserer Gesellschaft. Die offensichtlichste Funktion der Mode ist die materielle Protektion. Aber Mode ist viel mehr als nur Mittel zum Zweck. Mode dient der Selbstdarstellung, der Selbstbehauptung, der An- und Abgrenzung zu gesellschaftlichen Gruppen. Mode ist nicht nur ein oberflächliches und dekoratives Element des menschlichen Lebens, sondern ein wichtiges Ausdrucksmittel und Regulator innerhalb einer Gesellschaft. Mode existiert nicht unabhängig von politischen und gesellschaftlichen Entwicklungen, sie ist immer ein Spiegel des Zeitgeistes. Eine wichtige, wenn auch vielleicht nicht offensichtliche, Funktion der Mode ist die Kommunikation. Auf diese Funktion der Mode bezieht sich diese Arbeit. Mode ist eine Form der nonverbalen Kommunikation, dass heißt sie bedient sich einer Zeichen- bzw. Symbolsprache um Botschaften zu übermitteln. Die Kleidung, die jemand trägt, stellt eine Botschaft an seine soziale Umwelt dar, sie hat eine Wirkung auf unser Gegenüber. Der Adressat ist jedermann. Die Symbolsprache der Kleidung kann aber nur von denjenigen enträtselt werden, die den Code übersetzten können. Im Zuge des Kommunikationsprozesses müssen diese vestimentären Zeichen encodiert, decodiert und interpretiert werden. Mode kann außerdem nur existieren, wenn es so etwas wie soziale Strukturen gibt, verschiedenen Gruppen, die sich unter anderem durch ihre Mode voneinander abgrenzen. Gesellschaftsgruppen bilden sich auf Grund gleicher Ideologien und Weltanschauungen, welche sie unter anderem durch ihre Kleidung zum Ausdruck bringen. Mode und Kleidung sind einer der Wege, wie eine Gruppe ihre I


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Product Details
  • ISBN-13: 9783640572526
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3640572521
  • Publisher Date: 23 Mar 2010
  • Height: 210 mm
  • No of Pages: 48
  • Series Title: German
  • Weight: 77 gr


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