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Mobilfunk und Mobile Datendienste: Eine industrieökonomische Analyse

Mobilfunk und Mobile Datendienste: Eine industrieökonomische Analyse

          
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About the Book

Diplomarbeit aus dem Jahr 2010 im Fachbereich VWL - Industrieökonomik, Note: 2,0, Universität Hamburg, Sprache: Deutsch, Abstract: Mobile Datendienste gelten als Hoffnungsträger der Mobilfunkbranche, die sich ansonsten mit Marktsättigung und rückläufigen Umsätzen auseinandersetzen muss. Dennoch bedeutet der zu erwartende Boom mobiler Datendienste auch, dass die grundlegenden Strategien und Geschäftsmodelle der Mobilfunkanbieter überprüft werden müssen. Denn der Markt für die reine mobile Datenverbindung ist von intensivem Wettbewerb und Pauschaltarifierung geprägt. Ökonomisch hat das zur Folge, das den konstanten Erlösen pro Nutzer durch den zu erwartenden Anstieg der Nutzung von mobilen Inhalten, steigende Kosten gegenüberstehen (Erlös-Kosten-Schere). Um an dem Geschäft mit der steigenden Nutzung von mobilen Inhalten und Services möglichst weitgehend zu profitieren, versuchen derzeit alle relevanten Akteure der Wertschöpfungskette, sich in Stellung zu bringen. Dabei geraten die Mobilfunkanbieter von mehreren Seiten unter Druck: Die Endgerätehersteller bieten zunehmend eigene digitale Services an, wie zum Beispiel Apple mit dem "App-Store" sowie "iTunes", und auch Nokia mit dem Dienst "Ovi". Die hier angebotenen Inhalte stehen in Konkurrenz zu den Content-Angeboten der Netzbetreiber (Musik-Downloads, Programme). Genauso bieten auch die Content-Anbieter selbst und Aggregatoren aus dem stationären Internet (Google, Facebook, Yahoo! usw.) eigene Onlinedienste an, die unabhängig von den jeweiligen Mobilfunkbetreibern über mobile Datenleitungen nutzbar sind. Google hat sich bereits in den Markt für Endgeräte vorgewagt, und versucht mit einem eigenen Betriebssystem für Mobiltelefone einen Standard durchzusetzen. Diese Entwicklungen bergen für die Mobilfunkanbieter das Risiko, zu reinen Datenleitungen zu verkommen (sog. "Dump Pipes"). Die Wertschöpfung würde sich in diesem Worst-Case Szenario auf die reine Datendurchleitung reduzieren, während das Geschäft mit digit


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Product Details
  • ISBN-13: 9783640822119
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 122 gr
  • ISBN-10: 3640822110
  • Publisher Date: 16 Feb 2011
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Sub Title: Eine industrieökonomische Analyse
  • Width: 148 mm


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