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Mobile-Business-Szenarien auf Grundlage der UMTS-Technologie: Eine Analyse der Chancen und Risiken der dritten Mobilfunkgeneration

Mobile-Business-Szenarien auf Grundlage der UMTS-Technologie: Eine Analyse der Chancen und Risiken der dritten Mobilfunkgeneration

          
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About the Book

Inhaltsangabe: Einleitung: Mit der UMTS-Technologie versprechen die Mobilfunkunternehmen für die Zukunft eine völlig neue Welt des mobilen Informationszugangs und Datenaustausches. Nicht zuletzt die enorme Entwicklung des Mobilfunks wie auch des Internets während der letzten Jahre, die alle vorangegangenen Prognosen um Längen übertrafen, ließen sehr hohe Erwartung an einer Konvergenz des Mobilfunks mit dem multimedialen Internet entstehen. Es sollen schon bald Millionen von Nutzern an jedem beliebigen Ort und zu jeder Zeit mobil ins Internet gelangen und ihre Einkäufe und Banktransaktionen unterwegs erledigen können. Es wird möglich, auf seinem mobilem Endgerät Filme zu sehen, Musik zu hören und Informationen nachzuschlagen. Mobile Business umfasst hierbei alle stattfindenden Geschäftsprozesse, die über Informations- und Kommunikationstechnologien abgewickelt werden. Die UMTS-Technologie ist der neue digitale Weltstandard für Mobilfunk - Universal Mobile Telecommunications System - der ab Jahr 2002 die GSM-Netze ergänzen soll. Nachdem enorme Kosten für den Erwerb der UMTS-Lizenzen für die sechs Telekommunikationsunternehmen in Deutschland angefallen sind, werden derzeit die Netze zur UMTS-Nutzung aufgebaut. Es ist noch unklar, ob die technischen Probleme hinsichtlich Netzaufbau, Endgeräte für die Nutzung von UMTS gelöst und die prognostizierten Übertragungsgeschwindigkeiten (bis zu 2 Megabit/s) in der Praxis erreicht werden können. Bisher wurde der neue Übertragungsstandard nur im Labor erfolgreich getestet. Durch die hohen Investitionen in Lizenzen und Netzaufbau, besteht die Gefahr, dass sich UMTS zum größten Milliardengrab entwickelt, mit dem jemals in der Industriegeschichte eine Branche belastet war. Unternehmen bereiten sich, teilweise durch tiefgreifende Umstrukturierungen und Erweiterungen ihrer Geschäftsmodelle und Strategien, auf den zukünftigen UMTS-Markt vor. Es bestehen noch viele Ungewissheiten, z. B. in Bezug auf die Entwicklung des zukünftigen Mob


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Product Details
  • ISBN-13: 9783838650715
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3838650719
  • Publisher Date: 26 Feb 2002
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Weight: 118 gr


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Mobile-Business-Szenarien auf Grundlage der UMTS-Technologie: Eine Analyse der Chancen und Risiken der dritten Mobilfunkgeneration
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