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Mobile Payment am Point of Sale: Maßnahmen und Erfolgsfaktoren für eine erfolgreiche Markteinführung

Mobile Payment am Point of Sale: Maßnahmen und Erfolgsfaktoren für eine erfolgreiche Markteinführung

          
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About the Book

Mobile Commerce hat sich in den letzten Jahren zu einer festen und erfolgreichen Komponente des E-Commerces entwickelt. Die damit verbundene Teilmenge des Mobile Payments wurde dabei zu einer Schlüsselanwendung für den Erfolg der gesamten Mobile Commerce Branche. Seit geraumer Zeit wird nun versucht, Mobile Payment auch im Offline-Handel zu etablieren. Während sich in den USA und in Teilen Asiens diese Form der Bezahlung, Proximity Mobile Payment genannt, langsam etabliert, blieb der Erfolg im europäischen Raum bisher gänzlich aus. Probleme bei der Umsetzung von Geschäftsmodellen und fehlendes Vertrauen seitens der Verbraucher in die Sicherheit der eingesetzten Technologien, ließen die Anbieter bisher scheitern. Einzelne Insellösungen und Pilotprojekte waren zwar teilweise erfolgreich, doch eine kritische Masse blieb bis dato unerreicht. Es gilt nun herauszufinden welche Geschäftsmodelle, Technologien und Erfolgsfaktoren nötig sind, um am europäischen Markt Proximity Mobile Payment erfolgreich einzuführen.


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Product Details
  • ISBN-13: 9783842885622
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 127 gr
  • ISBN-10: 3842885628
  • Publisher Date: 12 Sep 2013
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Sub Title: Maßnahmen und Erfolgsfaktoren für eine erfolgreiche Markteinführung
  • Width: 148 mm


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Mobile Payment am Point of Sale: Maßnahmen und Erfolgsfaktoren für eine erfolgreiche Markteinführung
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Mobile Payment am Point of Sale: Maßnahmen und Erfolgsfaktoren für eine erfolgreiche Markteinführung
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