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miroir brisé des réseaux sociaux: Analyse critique des apports réels des réseaux sociaux

miroir brisé des réseaux sociaux: Analyse critique des apports réels des réseaux sociaux

          
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About the Book

Un livre choc qui tombe à pic: enfin un autre discours sur les réseaux sociaux!

Ces fameux réseaux sociaux ont rencontré une progression fulgurante (qui d'entre nous n'a pas au moins une fois entendu vanter la supposée "extraordinaire influence" de Twitter ?). Cependant, il semble qu'aujourd'hui nous sommes en train de vivre un tournant dans la perception que nous avons de ces "nouveaux services" le temps de la déception est en train de se développer désormais. La déception devient flagrante, même fatigante (émergence des termes comme "Facebook fatigue").

Dans les chapitres de cet ouvrage, nous avons tout d'abord fait un rappel du contexte afin de bien poser les éléments: le succès de ces services, l'historique qui a précédé et accompagné leur avènement et les usages qui s'en sont dégagés. Ensuite, nous sommes allés à la rencontre des utilisateurs français les plus visibles, les fameux "blogueurs référents", afin de recueillir leurs témoignages et de vérifier quelques hypothèses. À partir de là, il était facile de dérouler nos constatations: les usages et comportements négatifs s'accumulaient; favorisés, encouragés voire même organisés par la nature même de ces services.

Nous mettons en avant des données chiffrées, des références extérieures et des graphiques qui permettent de mesurer l'ampleur de ces phénomènes. En d'autres mots, ce phénomène tourne à la farce: les blogueurs référents sont -souvent- ridicules, Twitter est surévalué, Facebook déborde de bêtises et le niveau des échanges constatés est -majoritairement- effarant de médiocrité !

On comprend alors pourquoi les comportements moutonniers sont si fréquents et comment hélas, cela risque de s'amplifier. Pour aller au-delà des critiques, nous proposons finalement une bonne manière de profiter de ces services de façon intelligente et modérée.


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Product Details
  • ISBN-13: 9781484814185
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 132
  • Series Title: French
  • Sub Title: Analyse critique des apports réels des réseaux sociaux
  • Width: 152 mm
  • ISBN-10: 1484814185
  • Publisher Date: 02 May 2013
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 186 gr


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