4%
The Mind Share Market

The Mind Share Market

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

If competition in business benefits customers, can the ultimate pricing - the zero price - benefit the seller and the buyer? The Mind Share Market explores aiming for adoption and revenue, how to monetize free products and their role in society. Three models enable these strategies. Tying relies on selling two indissociable offerings. Freemium makes a product or service available at no cost while others are monetized. Two-sided markets, or multi-sided markets, create a platform of interaction between distinct and complementary users. Pujol presents methods to monetize free products and the challenges in making this work commercially. Through the domains of open source, education and technology, Mind Share Markets play a central role in business and in life. In economics, they turn classic marketing based on messaging into productive marketing based on value sharing. There, mindshare becomes a currency. In life, they reduce scarcity by making the essential available and affordable to all, enabling everyone the same access, no matter their financial wealth. ************************************** "Pujol unearths the secret sauce fueling today's dot com darlings and shows how these business models can be applied to virtually any industry" -- Apruva Pratap, vice president of Global Strategy, InterContinental Hotels Group "For anyone new to free versus paid business strategies, not reading this book would be like jumping out of an airplane without a parachute" -- Marc Fleury, founder of JBoss and OpenRemote "Pujol presents a radical way of looking at pre-sales: Marketing is fragile unless it is productive. Marketers can gain robustness by simply adding value - before anything is sold, to their message" -- Marten Mickos, CEO of Eucalyptus Systems and former CEO of MySQL "A masterful work turning a practitioner's experience into actionable business logic, and just great story telling" -- Marshall Van Alstyne, professor at Boston University & researcher at MIT "I have long been a believer that "Free is a great way to get paid." Pujol demonstrates exactly how this works in The Mind Share Market." -- Fred Wilson, venture capitalist at Union Square Ventures "Hitting on the topic from strategic to practical, The Mind Share Market belongs on the desk of all Web entrepreneurs and online marketing professionals." -- Sam Niccolls, lead online marketing strategist at Foundry Interactive "The Mind Share Market is a blueprint for entrepreneurs to build, serve and monetize business communities, a place where both free users and paying customers are kings." -- Patrik Backman, CEO, Open Ocean Capital "Insightful and captivating - a Must Read for anyone launching or managing free and paid products." -- Mark Burton, Chairman of the Board at Zend Technologies, Board Member at Infobright, Mulesoft and Jaspersoft "My company makes money using the Freemium model. I can directly relate to the ideas that Pujol presents in The Mind Share Market and see immediate opportunities to improve our business." -- Rohit Nadhani, founder and CEO, Webyog "We are in the middle of a Strategic Inflection Point that is profoundly changing how products are priced and sold. The Mind Share Market will help you understand all aspects of this SIP so you can craft a strategy to compete effectively in the brave new world that is unfolding as you read these words. " -- John Doggett, senior lecturer at the McCombs School of Business "Pujol has put together a framework for the new economy which is both engaging and educational. It's the first publication I've encountered that both shares the stories of, and explains the science behind, what's becoming the founding principle of so many new enterprises." -- James Farmer, founder and CEO, Edublogs
About the Author: Nicolas Pujol is a technologist, investor, and writer. His works explore how groups, societies, and individuals can find and help others find the resilience to produce, and to live with joy. The Mind Share Market (2011) provides an economic blueprint on freemium business models, allowing companies to become more competitive while removing scarcity and unaffordability in markets. Robustness (2017) delivers on a philosophical essay for living in a random world, learning from populations and individuals showing - on large samples and at the personal level, how to develop lasting enthusiasm and strength.


Best Sellers



Product Details
  • ISBN-13: 9781456355951
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 268
  • Series Title: English
  • Weight: 394 gr
  • ISBN-10: 1456355953
  • Publisher Date: 08 Mar 2011
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 15 mm
  • Width: 152 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
The Mind Share Market
Createspace Independent Publishing Platform -
The Mind Share Market
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Mind Share Market

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!