This book brings out the ideas and opportunities in the millet sector. It also covers successful stories of the millet entrepreneurs who have accomplished specific goals in their millet startup journey. I have also shared the experiences I have gained since nine years working with millet. The issues and the problems faced by the new millet entrepreneurs pushed me to write this book for you.

This book will be useful for those who have started their millet startup journey before and want to do better with the next one.

Indeed, this book on '''' Millet Business Ideas'''' will empower the millet startups as it is the need of the hour in our country. 2023 will be celebrated as the International year of millets.

This book will indirectly help the small and marginal millet farmers of our country as they are the first stakeholders in the millet value chain. The millet startups will build the forward linkage and connect farmers with the consumers delivering the right product that will help in building a healthy nation.

Let's get a brief overview of the chapters in this book:

Chapter 1 discusses the basic understanding of the millets. This chapter highlights the millets and their types, the Nutritional value of all nine types of millets grown in India along with the health benefits.

Chapter 2 describes the current trends of millets, giving the complete millet value chain analysis covering millet production, processing, and value addition. It also emphasizes the millet consumption trends both in current and future contexts. In addition, it briefly describes the government initiatives in promoting millet in India and abroad.

Chapter 3 walks the reader through all the millet business opportunities for entrepreneurs with stories of the successful millet entrepreneurs in the field of millet processing, millet bakery industry, millet value addition, millet milk, millet baby foods, millet hotel and cloud kitchen, millet export from India, teaching how to cook millets, millet social entrepreneurship, millet cutlery, bird feed industry, organic and natural millets and millet beverages industry.

Chapter 4 introduces the digital world and explores various online platforms and tools to grow the millet business digitally and the steps and procedures for millet brand building. It covers the marketing tools required for brand building covering website user expertise, SEO and content promotion, social media promotion, email promotion, paid advertising, and analytics.

Chapter 5 describes the institutional support in India given to start Millet Startups and briefly explains the schemes available for Millet Startups, and covers the Central Government Schemes and State Millet Missions of Andhra Pradesh, Chhattisgarh, Karnataka, Maharashtra, Odisha, and Telangana.

Chapter 6 emphasizes the points to consider before starting a millet startup. Explore the challenges faced in the millet sector and understand the end user's needs and build innovative millet products.

This book will act as the guidebook for all the budding entrepreneurs willing to take a step in building their millet startups. It will also benefit scientists, food technologists, students, researchers, policymakers, FPOs, Self-help groups, and institutions working in the development sectors.