Migration Communication

Migration Communication

          
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About the Book

本书共11章65节38万字。内容包括:

第一章移民传播(概念和特征,移民国家战略传播,移民传播策略,叙事变革,传播评估);

第二章移民信息(信息与信息流,信息、事实与认知,移民市场信息,移民信息的实地调研,电子移民信息检索,大数据时代背景下的市场调查,移民组织信息,组织信息工具包,组织形象识别系统,内容制造);

第三章移民新闻(移民新闻面临的挑战,移民新闻发布概述,新闻媒体,算法新闻,撰写新闻稿,撰写新闻故事,发布新闻和媒体报道,媒体活动,媒体采访,新闻摄影);

第四章新闻发言人(新闻发言人概述,新闻发言人的吉祥三宝,新闻发言人的九层宝塔,新闻发言人的三十六计,社交媒体环境下的新闻发言人);

第五章危机公关(危机公关概述,危机公关的预防和应对态度,处理危机的步骤,危机沟通见面会);

第六章营销传播(广告,信息流广告,移民展览会,促销活动,短视频营销,影响者营销;

第七章品牌管理(品牌调研和诊断,品牌规划,品牌战略规划的实施,品牌管理的职能解析);

第八章移民公共事务(公共事务概述,公共事务礼仪);

第九章利益攸关方沟通(利益攸关方概述,个体沟通,内部沟通,社区沟通,移民融合沟通,移民者沟通);

第十章整合移民沟通(整合移民沟通概述,整合移民沟通与营销、公关及广告,整合移民沟通的六脉神剑,整合的层次和内容,整合移民沟通的五种武器,移民沟通者的素质);


第十一章 美国移民系统沟通(早期移民政策和联邦移民服务起源,进入限制移民时代,美国移民法体系,与美国移民局沟通,与美国移民法庭沟通)。


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Product Details
  • ISBN-13: 9781683722809
  • Publisher: Dixie W Publishing Corporation
  • Publisher Imprint: Dixie W Publishing Corporation
  • Height: 244 mm
  • No of Pages: 504
  • Spine Width: 27 mm
  • Width: 170 mm
  • ISBN-10: 1683722809
  • Publisher Date: 14 Sep 2020
  • Binding: Hardback
  • Language: Chinese
  • Returnable: N
  • Weight: 999 gr


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