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Micromovie: Ein kreatives Medium für mobile Endgeräte

Micromovie: Ein kreatives Medium für mobile Endgeräte

          
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About the Book

Für mobile Endgeräte produzierte Videos gewinnen zunehmend an Bedeutung. Viele Unternehmen sehen in diesem Bereich großes Wachstumspotential. Allerdings gibt es bisher nur eine geringe Anzahl an Anbietern, die Filme für Mobiltelefone optimieren und dem Konsumenten anbieten. Einige Anbieter beschränken sich vorerst noch auf die Adaption vorhandener Inhalte von Fernsehen oder Kino. Die Videos werden in Ihrer Auflösung und Dateigröße dem Gerät angepasst, jedoch nicht auf technische und gestalterische Anforderungen kleiner Screens optimiert. Andere sind wagemutiger und produzieren bereits Inhalte, die den Anforderungen portabler Geräte entsprechen. Es werden zunächst Videos mit einer geringen Abspielzeit produziert aufgrund des finanziellen Aufwands und der Ungewissheit, ob sich diese Aufwendungen amortisieren. Die geringe Displayauflösung, die begrenzte Dauer und eingeschränkte Bildqualität der Geräte erfordern die Entwicklung einer neuen Bildsprache. Micromovies müssen daher als eigenständiges visuelles Medium betrachtet werden. Das vorliegende Buch beschäftigt sich mit der Ermittlung der Anforderungen für die Produktion eines Micromovie. Anhand einer eigens durchgeführten Studie wird die Nutzung mobiler Videoinhalte und interaktiver Dienste untersucht (z. B. Nutzungskontext, Nutzungszeitpunkt und Nutzungsdauer, Nutzungspräferenzen usw.) und dessen Ergebnisse mit zahlreichen repräsentativen Marktstudien verglichen. Eine Zielgruppenanalyse zeigt, wie verschiedene Altersgruppen zu neuen mobilen Anwendungen stehen und wie sich das auf ihr Konsumverhalten auswirkt. Darüber hinaus wird ermittelt, welche technischen Standards am Mobilfunkmarkt derzeit vorherrschen und sich in naher Zukunft etablieren könnten. Die Gegenüberstellung verschiedener mobiler Endgeräte wie zum Beispiel iPhone, Nokia und HP mit deren technischen Ausstattung und spezifischen Eigenschaften sowie ein Überblick relevanter Funkübertragungstechnologien und einen Ausblick auf zukünftige Technologien sind
About the Author: Jessika Adam, 2009 Diplomabschluss im Studiengang Medieninformatik an der Hochschule Harz in Wernigerode. Derzeit als Grafikerin im Bereich Werbung und Kommunikation tätig.


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Product Details
  • ISBN-13: 9783836682121
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 12 mm
  • Width: 178 mm
  • ISBN-10: 3836682125
  • Publisher Date: 06 Jan 2010
  • Height: 254 mm
  • No of Pages: 220
  • Series Title: German
  • Weight: 390 gr


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Micromovie: Ein kreatives Medium für mobile Endgeräte
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