Chapter TenMethods avoid consumersfeel time pressureIn business society, it seems that any consumers will feel time pressure to cause their purchase decision making process changes in any consumption suitations, when they feel time pressure either by themselves or third parties influence, e.g. not buying any thing, not consuming any service, irrational making consumption final decision etc. consumption behaviors. How to reduce their time pressure to avoid they do above consumption behaviors. I shall indicate some consumption suitations to explain how to avoid their reducing consumption, due to time pressure factor influences as below: Firstly, I shall indicate supermarket consumption environment example. In general, supermarket visitors will expect to spend less time to visit any supermarkets to make choice to biy any foods. They will stay short time when they expect to buy less foods, even, they will stay more short time when they expect to buy more less foods in any supermarkets. So, any supermarkets will need to calculate their clients' limited time pressure how to influence their foods consumption number. If the supermarket visitor expects to spend maximum 20 minutes to buy any foods in the supermarket. Then, he may choose some different kinds of foods to buy, e.g. icecream, fruit, bread, jam, fish etc. different kinds of foods, Otherwise, if the another supermarket visot expects to spend maximum 10 minutes to buy any foods in the supermarket. Then, he may choose less different kinds of foods to compare the first one, e.g. fish, jam, icecream only or bread, fruit, jam only. So, the second one supermarket visitor will buy less different kinds of foods, because he expects to spend 10 minutes maximum, his shopping spending time is less 10 minutes to compare the first one supermarket visitor. Because different supermarket visitor personal time pressure will limit him/her to choose more or less different kinds of foods to buy. However, time pressure will not influence every kind of foods number because every kind of food purchase number will not be influenced to buy more or less, due to the supermarket visitor personal time pressure variable factor influences his/her foods purchase number. Otherwise, the different kinds of food choice will be influenced to choose to either buy or not buy, due to every supermarket visitor personal time pressure is different.Hence, supermarkets can focus on how to avoid any kinds of food purchase choice loses, due to supermarket consumer personal time pressure influences. In fact, in supermarket every shelf, it usually has many different brands of every kind of foods to let supermarket visitors to choose to buy. For example, the kind of jam food number has many brands are placed on shelf to let them to choose, e.g. there are more than 10 different brands of jam food are placed on one shelf. It will bring one choice problem. IF one supermarket visitor expects to choose one brand of jam within 5 minute, then he finds the shelf has more than 10 different brands of jam are placed on the shelf.