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Methodisch Kreativität entwickeln. Einzel- und Gruppentechniken: Die einfachsten Methoden zur Ideenfindung

Methodisch Kreativität entwickeln. Einzel- und Gruppentechniken: Die einfachsten Methoden zur Ideenfindung

          
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About the Book

Essay aus dem Jahr 2010 im Fachbereich BWL - Personal und Organisation, Note: keine, Sprache: Deutsch, Abstract: Der Erfolg eines Unternehmens ist von vielen Faktoren abhängig, denn jedes Handlungsfeld, von der Buchhaltung bis zum Zeitmanagement, von den Investitionen bis zur Imagepflege beeinflusst mehr oder weniger den Erfolg des Unternehmens. Unbestritten ist aber, dass die Marketingaktivitäten den Erfolg eines Unternehmens besonders nachhaltig beeinflussen. Wer seine Marketingaktivitäten erfolgreich gestalten möchte, wer durch Innovationen eine Alleinstellung anstrebt, der muss neue Wege beschreiten, um durch neue Angebote die Nachfrage verstärkt auf sich zu ziehen. Dieses Ziel kann aber auf verschiedenen Wegen erreicht werden. Einfach und sinnvoll ist es, Methoden der Ideenfindung einzusetzen, die ohne professionelle Hilfe realisiert werden können. Neue Lösungen, (Dienst-)Leistungen und Angebote müssen zielorientiert entwickelt werden, denn wer auf eine Idee oder einen Einfall wartet, wartet zu lange. Und wer darauf wartet, dass seine Kollegen neue Ideen entwickeln, die dann einfach übernommen werden können, ist immer ein Plagiator und ein "Nachläufer". Daher ist es besser die Initiative zu ergreifen, um sich durch Innovationen zu profilieren. Und vergessen Sie nicht: "Wer sich durch Leistungen auszeichnet, die andere (noch) nicht haben, entzieht sich immer dem direkten Preiswettbewerb." Daher werden im Folgenden verschiedene Methoden zur Ideenfindung vorgestellt, die sowohl allein (als auch zusammen mit den Mitarbeitern, siehe Teil 2) eingesetzt werden können, ohne dass dafür ein externen Profi engagiert werden muss.


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Product Details
  • ISBN-13: 9783640756216
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3640756215
  • Publisher Date: 21 Nov 2010
  • Height: 216 mm
  • No of Pages: 36
  • Series Title: German
  • Weight: 54 gr


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Methodisch Kreativität entwickeln. Einzel- und Gruppentechniken: Die einfachsten Methoden zur Ideenfindung
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