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Messung von Vertrauen in F&E-Kooperationen

Messung von Vertrauen in F&E-Kooperationen

          
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About the Book

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Universität Osnabrück (BWL/Rechnungswesen und Controlling (Managerial Accounting)), Sprache: Deutsch, Abstract: Einen wichtigen Aspekt in einer F&E-Kooperation stellt das Vertrauen dar. Aufgrund seiner Vielschichtigkeit und seiner mehrdimensionalen Eigenschaften ist Vertrauen jedoch sowohl allgemein als auch in einer F&E-Kooperation nur sehr schwer zu operationalisieren. In dieser Arbeit wird ein Überblick über das Konstrukt Vertrauen im Bereich von F&E-Kooperationen gegeben und der Problemstellung nachgegangen, inwieweit es möglich ist, dieses Vertrauen zu messen. Zunächst wird in dieser Arbeit auf die Grundlagen von F&E und Kooperationen eingegangen. Hierbei werden insbesondere die Ziele von F&E und die Gestaltung sowie die Chancen und Risiken einer Kooperation in diesem Bereich angesprochen. Nach einer kurzen Darstellung und Systematisierung des Konstrukts Vertrauen wird ausführlich die Rolle von Vertrauen in F&E-Kooperationen erläutert. Im darauf folgenden Kapitel wird schließlich die Messung von Vertrauen in F&E-Kooperationen betrachtet. Nach einer kurzen Darstellung der Zielsetzung werden zunächst Grundlagen der Datenerhebung und Messtechniken sowie Anforderungen an die Messtechniken erläutert. Darauf aufbauend werden drei aus der wissenschaftlichen Literatur bekannte Messverfahren bzw. empirische Studien angeführt, die darauf überprüft werden, ob sie auch für die Messung von Vertrauen in F&E-Kooperationen geeignet sind. Schließlich soll aufgezeigt werden, wie eine Messung von Vertrauen in F&E-Kooperationen auch mittels multikriterieller Bewertungsmethoden wie der Nutzwertanalyse und des Analytic Hierarchy Process (AHP) vorgenommen werden kann. Die Arbeit schließt mit einer Schlussbetrachtung in der die gewonnenen Ergebnisse der Arbeit noch einmal zusammengefasst werden. Es soll hierbei insbesondere darauf eingegangen werden, inwiefern die angeführte


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Product Details
  • ISBN-13: 9783656412496
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Weight: 100 gr
  • ISBN-10: 3656412499
  • Publisher Date: 20 Apr 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm


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