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Messen im Wandel. Virtual Reality im Messewesen während und nach der Corona-Pandemie

Messen im Wandel. Virtual Reality im Messewesen während und nach der Corona-Pandemie

          
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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 2,3, Sprache: Deutsch, Abstract: Eine Technologie, der bereits großes Potenzial in Hinblick auf den Erfolg von Messebeteiligungen zugeschrieben wird, ist die sogenannte Virtual Reality. Doch wird sich der Einsatz von Virtual Reality nach der Pandemie bei deutschen Messen fest etablieren oder dient er nur zur Überbrückung? Um diese Frage zu beantworten wird es als erstes eine kurze Einführung in das Messewesen geben, anschließend folgt ein Teil über die Entwicklung des Messewesens, im Besonderen seit der Pandemie. Als eine Möglichkeit Messen während dieser Zeit durch-zuführen wird der virtuelle Messebau vorgestellt. Als ein Teil des virtuellen Messebaus folgt Virtual Reality als Hauptaspekt dieser Hausarbeit. Es werden technischen Voraussetzungen erläutert, verschiedene Einsatzmöglichkeiten und exemplarische Beispiele für den bereits vorhandenen Einsatz auf großen deutschen Messen aufgeführt. Der Zusammenhang zwischen der Entwicklung und dem Einsatz von Virtual Reality und der Corona-Pandemie soll ebenfalls betrachtet werden. Vor- und Nachteile eines Einsatzes werden abgewogen und sollen schließlich die Chance einer festen Etablierung aufzeigen. Am Ende der Hausarbeit folgt dann das Fazit mit Bezug zu der Ausgangsfrage.


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Product Details
  • ISBN-13: 9783346412409
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346412407
  • Publisher Date: 13 Apr 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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