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Mergers & Acquisition in der Autotmobilindustrie am Beispiel der Übernahme der Rover Group Holding Plc. durch die BMW AG

Mergers & Acquisition in der Autotmobilindustrie am Beispiel der Übernahme der Rover Group Holding Plc. durch die BMW AG

          
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About the Book

Inhaltsangabe: Zusammenfassung: Am 31. Januar 1994 gab das BMW Management die Übernahme der britischen Rover Group bekannt, die für 800 Mio. britische Pfund (GBP, derzeit ca. 1,023 Mrd. EUR) gekauft wurde. Nach Investitionen von mehreren Mrd. GBP in Modelle und Produktionsanlagen sowie hoher Verluste im operativen Bereich verkaufte BMW Rover im Jahr 2000 an das britische Phoenix Konsortium für symbolische 10 GBP. Dieser Fall ist ein Lehrstück zur Verdeutlichung der Folgen, wenn unvollständige Informationen über Markenwert und Unternehmenskultur eines Übernahmekandidaten beim Käufer-Unternehmen auf ein risiko- und führungsscheues Management treffen: Schon aufgrund fehlender Integrationskonzepte kam es zu unvereinbaren Zielkonflikten zwischen Rover und BMW, deren Tragweite zu spät erkannt und wogegen zudem mit ungeeigneten Maßnahmen reagiert wurde. Am Beispiel der Rover-Übernahme durch die BMW AG werden die allgemeingültigen M&A-Kriterien herausgearbeitet und die Gründe des Scheiterns der Übernahme analysiert, um daraus konkrete Handlungsempfehlungen abzuleiten. Zentrale Aussage ist die Notwendigkeit, vor Unternehmensübernahmen und Fusionen eine umfassende „Due Diligence" durchzuführen, die neben finanziellen Aspekten auch technologische, produkt- und markenpolitische als auch kulturelle und personelle Belange aller beteiligter Unternehmen zu berücksichtigen hat. Andernfalls ist eine reibungslose Integration des übernommenen Unternehmens nicht zu gewährleisten mit der Folge, dass Effizienzgewinne (z.B. in Form von Skalen- und Synergieeffekte) nicht oder nur ungenügend realisiert werden können. Hierzu zählt z.B. auch die Unverträglichkeit gemeinsamer Marken- und Produktpolitik eines Massenproduzenten (Rover) unter dem Dach eines Premiumherstellers (BMW). Nach einer kurzen Darstellung der Problematik im 1. Teil folgt u.a. die ausführliche Darstellung der Phasen, Typologie und rechtlichen Rahmenbedingungen von M&A-Transaktionen im 2. Teil. Dort werden auch die Zielvo
About the Author: Zur Biographie siehe https: //www.xing.com/profile/JohannesCornelius_Adari und http: //www.experte-haftpflichtversicherung.de/profil Bilbliographie: 1. Geschäftsmodell für den Online-Vertrieb von Versicherungen für Privatpersonen, Bachelorarbeit (case study), 2002 2. Focusing on premium brands. BMW's core strategy, Bachelorarbeit (case study), 2002 3. Introduction of IAS / IFRS by the BMW AG in 2000. Needs, effects and consequences for the group, Bachelorarbeit (case study), 2003 4. The effective reorganization of BMW Group applied to the New MINI. New strategies in the automotive manufacturing processes, sales and marketing, Bachelorarbeit (case study), 2003 5. The Spartanburg Plant Investment by BMW AG. Financial reasons for building the U.S. plant, Bachelorarbeit (case study), 2004 6. The takeover of Rover Group Ltd. by BMW AG. Goals, investments, mistakes and consequences of international investment decisions, Bachelorarbeit (case study), 2004 7. Mergers & Acquisition in der Autotmobilindustrie am Beispiel der Übernahme der Rover Group Holding Plc. durch die BMW AG, Diplomarbeit, 2004 8. Risikomanagement und Berufs-Haftpflichtversicherung für (Zahn-) Arztpraxen im Zeitalter des Patientenrechtegesetzes, 2014


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Product Details
  • ISBN-13: 9783838682372
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838682378
  • Publisher Date: 30 Aug 2004
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Weight: 159 gr


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