Mercadotecnia Global

Mercadotecnia Global

          
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About the Book

MERCADOTECNIA GLOBAL EN UN MUNDO SIN FRONTERAS La Mercadotecnia es una actividad que sea convertido en un factor estratégico para los negocios, se asume como un factor "factor estratégico" por que integra el conjunto de acciones que garantizan que el producto o servicio que una empresa ofrece al mercado sea de las preferencias de los consumidores, lo que genera competitividad. Esta obra ofrece tres caminos para encontrar puntos de coincidencia en un ambiente académico que se crea y se recrea en las instituciones educativas y que es de utilidad para los profesionales de la mercadotecnia, lo que permite al lector comprender el papel de la mercadotecnia con un enfoque diferente, con el lenguaje claro y sencillo ya que ofrece al lector la compresión de términos, conceptos y enfoques en un plano realista, pero no por eso deja de ser profundo. En el capítulo 1 el doctor Juan Manuel Rodríguez Caamaño describe con detalle los conceptos mas importantes que se utilizan en la actividad de los profesionales dedicados a la mercadotecnia, lo que permite al lector comprender el papel de la mercadotecnia con un enfoque diferente, desde una experiencia exitosa propia en la aplicación del marketing en los negocios propios emprendidos por el autor, con lenguaje claro y sencillo, ya que ofrece al lector la comprensión de términos, conceptos y enfoques en un plano realista, pero no por eso deja de ser profundo, creando asi un nuevo concepto del marketing. En el capítulo 2 el doctor Adolfo Alberto Laborde Carranco "tiene como objetivo describir los modelos de cooperación internacional que se han dado en el marco de la inteligencia, sin que estos pongan en riesgo o vulnerabilidad a las partes (Estados) cooperantes." En el capítulo 3 el doctor Ignacio González Sánchez comenta la importancia de elevar a nivel estratégico la actividad de los mercadólogos, cita las estrategias que considera más relevantes y menciona ejemplos que son de utilidad para quienes abordamos el tema de la mercadotecnia en las instituciones educativas. También señala la importancia de la logística internacional que poco se hace cargo de asuntos mercadológicos y propone de manera general el análisis del ciclo de vida en tres dimensiones: Producto, empresa y mercado, haciendo énfasis que la innovación depende de la etapa del ciclo de vida de estas tres dimensiones.


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Product Details
  • ISBN-13: 9786079607388
  • Publisher: Edae
  • Publisher Imprint: Edae
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6079607387
  • Publisher Date: 08 Nov 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 140 gr


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