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There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models give you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful. Mental Models offers nothing less than a unified theory of the major properties of mind: comprehension, inference, and consciousness. Inspirited and graceful prose, Johnson-Laird argues that we apprehend the world by building inner mental replicas of the relations among objects and events that concern us. The mind is essentially a model-building device that can itself be modeled on a digital computer. This book provides both a blueprint for building such a model and numerous important illustrations of how to do it.
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This Book mainly contains:
Mental models
- mental processes that make or break your success.
- step-by-step strategies for thinking long-term
- practical habits to constantly advance your mindsets
- How to overcome vulnerability, negativity, and toxic people
- Four behaviors to avoid at all costs
- Understanding self-esteem and psychological triggers
- How to use the different mental models for each different occasion
- Ways to build a well-organized internal mind map
- How to improve any kind of relationship thanks to the use of different patterns
- A fix for emotional weakness that will create an unbeatable mind.
- Cognitive Behavioral Therapy: What it is and how it affects us
In several key areas of cognition, Johnson-Laird shows how an explanation based on mental modeling is superior to previous theory. For example, he argues compellingly that deductive reasoning does not take place by tacitly applying the rules of logic, but by mentally manipulating models of the states of affairs from which inferences are drawn. Similarly, linguistic comprehension is best understood not as a matter of applying inference rules to propositions derived from sentences, but rather as the mind's effort to construct and update a model of the situation described by a text or a discourse. Most provocative, perhaps, is Johnson-Laird's theory of consciousness: the mind's necessarily incomplete model of itself allows only partial control over the many unconscious and parallel processes of cognition.
This an extraordinarily rich book, providing a coherent account of much recent experimental work in cognitive psychology, along with lucid explanations of relevant theory in linguistics, computer science, and philosophy Not since Miller, Galanter, and Pribram's classic Plans and the Structure of Behavior has a book in cognitive science combined such sweep, style, and good sense.
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