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Mehrspeichermodell nach Atkinson und Shiffrin. Struktur, Prozesse und Einflussfaktoren sowie deren Anwendung auf ein Verkaufsgespräch

Mehrspeichermodell nach Atkinson und Shiffrin. Struktur, Prozesse und Einflussfaktoren sowie deren Anwendung auf ein Verkaufsgespräch

          
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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,0, SRH Hochschule Riedlingen, Veranstaltung: Allgemeine Psychologie 1, Sprache: Deutsch, Abstract: Die zentrale Rolle in der vorliegenden Arbeit im Fach "Allgemeine Psychologie 1" spielt das Gedächtnismodell der Forscher Atkinson und Shiffrin aus dem Jahr 1968. Es bildet ab, auf welche Weise das menschliche Gehirn Informationen aufnimmt, diese verarbeitet, abruft und speichert. Ausgehend von der ursprünglichen Fassung des Modells aus dem Jahr 1968 soll auf die Struktur des menschlichen Gedächtnisses (Kapitel 2) eingegangen und dessen Funktionsweise und inhärenten Prozesse (Kapitel 3) vorgestellt werden. Es werden Einflussfaktoren vorgestellt und diskutiert, die die Gedächtnisleistung entweder mindern oder verhindern und somit zu einer fehlerhaften Erinnerung führen (Kapitel 4) oder die Gedächtnisleistung begünstigen (Kapitel 5). Die Diskussion der positiven Einflussfaktoren auf die Gedächtnisleistung zielt auf die Anwendung und Nutzung ebendieser Einflussfaktoren in einem wirtschaftspsychologischen Kontext, dem Verkaufsgespräch, ab. Im abschließenden Kapitel 6 werden die Fakten rekapituliert und ein Fazit gezogen.


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Product Details
  • ISBN-13: 9783668154711
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 32
  • Series Title: German
  • Weight: 54 gr
  • ISBN-10: 3668154716
  • Publisher Date: 09 Mar 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm


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Mehrspeichermodell nach Atkinson und Shiffrin. Struktur, Prozesse und Einflussfaktoren sowie deren Anwendung auf ein Verkaufsgespräch
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