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Medienwirkungsforschung - Vom Stimulus-Response-Modell zum Uses-and-Gratifications-approach

Medienwirkungsforschung - Vom Stimulus-Response-Modell zum Uses-and-Gratifications-approach

          
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About the Book

Studienarbeit aus dem Jahr 1998 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, Note: 2, Universität Münster (Institut für Kommunikationswissenschaft), Veranstaltung: Orientierungskurs, Sprache: Deutsch, Abstract: "Was macht der Mensch mit den Medien?" Diese Frage der Wirkungsforschung der Kommunikationswissenschaft verdrängte die zuvor geltende zentrale Frage "was machen die Medien mit den Menschen?" im Zuge des Comeback der Handlungstheorie in den 70er Jahren. Die behaviouristische Lerntheorie bzw. das Stimulus-Response-Modell, welches als Ursprung der Wirkungsforschung gilt und bis dato den Grundsatz dieser gebildet hatte, wurde als veraltet und überholt angesehen: Es war kommunikatorzentriert, die Rezipienten wurden aus der Betrachtung gänzlich außen vor gelassen, die Wirkung wurde als linear und einseitig gesehen und intervenierende Variablen aus Soziologie und Psychologie blieben unbeachtet. Jetzt wurde eine neue Theorie benötigt. Es gab viele Versuche zu neuen Ansätzen und Theorien, wobei einer von diesen der Uses-and-Gratifications-approach war. Dieser Ansatz entstand durch das Aufblühen der Gratifikationsforschung zusammen mit der Renaissance der Handlungstheorie durch seine Vertreter Blumler und Katz. Der Uses-and- Gratifications-approach stand als nur einer von vielen Ansätzen heftig in der Kritik der Forscher. Sein Schwerpunkt liegt in der Gratifikation der individuellen Bedürfnisse und weitere soziologische und psychologische Variablen bleiben noch immer außen vor. Nichtsdestotrotz war dieser Ansatz einer der ersten großen Schritte in eine neue Forschungsrichtung. Was ist überhaupt Wirkung? Will man über Ansätze und Entwicklungen der Medienwirkungsforschung sprechen, so ist hier eine begriffliche Klärung nötig. Somit soll in der vorliegenden Arbeit zunächst dieser Frage nachgegangen und der Versuch einer begrifflichen Definition und Abgrenzung vollzogen werden. Im Folgenden werden die Annahmen und Kritiken des Stimulus-Respon


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Product Details
  • ISBN-13: 9783638942874
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 41 gr
  • ISBN-10: 3638942872
  • Publisher Date: 21 May 2008
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 148 mm


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