Mediendemokratie Osterreich

Mediendemokratie Osterreich

          
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About the Book

Nach der Nationalratswahl gibt es eine mehr oder weniger neue Regierung, der ORF hat ein neues Direktorium, und eine neue Tageszeitung erscheint. Dieses Buch beleuchtet das Wechselspiel von Politik und Medien. Neben grundsatzlichen Beitragen zum osterreichischen Politik- und Mediensystem und zur offentlichen Meinung analysieren hochrangige Spezialisten auch die jungsten Entwicklungen. Die Analyse der Wahlergebnisse und ihrer Auswirkungen, die Zukunftsaussichten des ORF, die Veranderungen auf dem Zeitungsmarkt sind die aktuellsten Themen fur die Autoren aus Wissenschaft, Medien, Politik(-beratung), Offentlichkeitsarbeit, sowie Meinungs- und Marktforschung. Weitere Beitrage handeln von der Praxis in politischer Kommunikation, Journalismus und PR bzw. vom offentlichen Auftrag und wirtschaftlichen Grundlagen oder Publikums- und Werbemarkten. Es geht um Medienlandschaft und Umfragedemokratie, Agenda Setting und Campaigning, Public Affairs und Medientraining, Kommentierung und TV-Interviews, Internet und Neue Medien. So entsteht ein Standardwerk mit aktuellen Bezugen. Das Buch wendet sich uber das Fachpublikum hinaus an alle Politik- und Medien-Interessierten - also an jeden wachen Burger. Fur Kompetenz und Verstandlichkeit burgen die Herausgeber Peter Filzmaier, Karl Duffek und Peter Plaikner sowie die Autoren Wolfgang Bachmayer, Werner Beutelmeyer, Peter Hajek, Peter Koppl, Christian Moser, Elmar Pichl, Franz Renner, Sieglinde Rosenberger, Gilg Seeber, Nadja Vaskovich, Gerhard Weis, Sylvia Worgetter, Armin Wolf und Erwin Zankel. "Mediendemokratie Osterreich" versteht sich zudem als Einfuhrung und Appetizer fur Universitatsstudien - und fur ein neues Fortbildungsangebot: Der Master of Science-Lehrgang Politische Kommunikation beginnt 2007 an der Donau-Universitat Krems und richtet sich sowohl an Experten des Politik-Marketings als auch Journalisten der politischen Redaktionen. Der Lehrgang wird begleitet von einer "Edition Politische Kommunikation". "Mediendemokratie Osterreich" ist der erste Band dazu.


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Product Details
  • ISBN-13: 9783205775980
  • Publisher: V&r Academic
  • Publisher Imprint: Bohlau Verlag
  • Height: 240 mm
  • No of Pages: 312
  • Series Title: Edition Politische Kommunikation
  • Weight: 700 gr
  • ISBN-10: 3205775988
  • Publisher Date: 18 Dec 2006
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Width: 169 mm


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