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Media/Society: Technology, Industries, Content, and Users

Media/Society: Technology, Industries, Content, and Users

          
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About the Book

Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media. The Eighth Edition retains its basic sociological framework but has been significantly streamlined in length, while still including additional discussions of new studies and up-to-date material about a rapidly changing media landscape. The new edition includes updated research, the latest industry data, and current examples from popular media, which will help to illustrate enduring themes in the sociology of media.

Table of Contents:
Preface Acknowledgments About the Authors Part I: Introduction Chapter 1: Media/Society in a Digital World The Importance of Media Models of Communication Media A Sociology of Media A Model of Media and the Social World Applying the Model: Civil Rights in Two Media Eras Conclusion Discussion Questions Part II: Technology Chapter 2: The Evolution of Media Technology The History of Media Technology Technological Determinism Social Constructionism From Print to Television The Internet Conclusion Discussion Questions Part III: Industry Chapter 3: The Economics of the Media Industry Media Companies in the Internet Era Changing Patterns of Ownership Consequences of Conglomeration and Integration The Effects of Concentration Mass Media for Profit The Impact of Advertising Conclusion Discussion Questions Chapter 4: Political Influence on Media Media and Democracy Free Speech to Free Markets: The Evolution of U.S. Regulatory Policy Regulation in International Perspective Competing Interests and the Regulation Debate Regulating Ownership Regulating Content Regulating Access and Distribution Informal Political, Social, and Economic Pressure Conclusion Discussion Questions Chapter 5: Media Organizations and Professionals The Limits of Economic and Political Constraints Decision Making for Profit: Imitation, Hits, and Stars The Organization of Media Work Occupational Roles and Professional Socialization Norms on the Internet, Newer Media, and Newer Organizations Conclusion Discussion Questions Part IV: Content: Media Representations of The Social World Chapter 6: Media and Ideology What Is Ideology? Theoretical Roots of Ideological Analysis News Media and the Limits of Debate Movies, the Military, and Masculinity Television, Popularity, and Ideology Rap Music as Ideological Critique? Advertising and Consumer Culture Ideology Online Conclusion Discussion Questions Chapter 7: Social Inequality and Media Representation Comparing Media Content and the “Real” World The Significance of Content Race, Ethnicity, and Media Content: Inclusion, Roles, and Control Gender and Media Content Class and the Media Sexual Orientation: Out of the Closet and into the Media Conclusion Discussion Questions Part V: Users Chapter 8: Audiences and Creators The Active Audience: Balancing Agency and Structure Decoding Meanings and Social Position The Social Context of Media Use The Limits of Interpretation Content Creation and Distribution Conclusion Discussion Questions Chapter 9: Media Influence Learning from Media Effects Research Early Works: Establishing the Agenda Mitigating Media Effects Highlighting Media Influence Mediatization The Mediatization of Politics Digital Dilemmas: Online Media Influence Conclusion Discussion Questions Part VI: Afterword Chapter 10: Globalization and the Future of Media What Is Globalization? The Global Media Industry Interpreting Global Media Content Regulating Global Media The Ubiquity of Change and the Future of Media References Index


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Product Details
  • ISBN-13: 9781071922811
  • Publisher: Sage Publications Inc Ebooks
  • Publisher Imprint: SAGE Publications Inc
  • Edition: Revised edition
  • Sub Title: Technology, Industries, Content, and Users
  • ISBN-10: 1071922815
  • Publisher Date: 03 Jun 2025
  • Binding: Digital download and online
  • Language: English


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